In early March 2018, Facebook met with top hospitals and hospital organizations, including Stanford Hospital and the American College of Cardiology, to discuss the establishment of a shared medical data protocol that included disease and prescription information. But with a series of data leak scandals, Facebook executives decided to stop the data integration plan in April.
On March 25th, Facebook announced the termination of cooperation with a number of large data agents. Data breaches are a heavy blow to Facebook, and medical data privacy is particularly sensitive, and Facebook has to reiterate its use of medical data.
After that, according to the CNBC website on April 5th, Facebook admitted that it had sent a doctor to carry out a secret mission and asked the hospital to share patient data.
Facebook is designed to ensure that users' data is available for long periods of time, which includes saving patient medical data. HIPAA stipulates that any professional medical institution should use HAPAA-compliant software to send private information to its patients. The above behavior of Facebook actually violates the HIPAA Act.
Therefore, this series of events has plunged Facebook's stock price. Advertising costs are a major source of profit for Facebook, and data is critical to the accuracy of advertising.
Even so, the medical sector is so profitable that it is difficult for Facebook to give up this cheese. Therefore, the arterial network organizes the actions of Facebook and its related companies in the medical field, hoping to gain insight into the social media website into the medical field.
Facebook looks at these areas
In the past, Facebook has focused on the four areas of patient community, genomics, advertising, blood donation and organ donation.
As a social media platform, Facebook is an extremely large community. Reuters has revealed plans for Facebook to build a patient community, but this plan has not been implemented so far, and the biggest obstacle remains the Patient Data Privacy Act in HIPAA.
Researchers at the University of Michigan have developed a Facebook app called Genes for Good to support the genetic testing program. The app is designed to help people understand the link between their genotypes and their daily habits.
In order to solve the problem of accurately placing medical advertisements while avoiding litigation due to abuse of data, Facebook and the hospital discussed. Facebook attempts to match medical data with anonymous personal data to bypass legal issues arising from direct reference data.
Facebook may analyze the address, interpersonal relationship information of an elderly user, and the information about the recent participation in medical services to determine that the elderly may not have too many friends in the local area and need to be cared for by a nurse. But as far as CNBC believes, there is still a huge violation of privacy.
So social media cross-border to medical may not be a good way. But maybe we can find Facebook's investment ideas from Chan Zuckerberg Instiative, which was founded by Mark Zuckerburg and his wife, Priscilla Chan.
Chan Zuckerberg Instiative
Mark Zuckerberg's wife, Priscilla Chan, studied biology at Harvard University and then went to the University of California's San Francisco University Hospital for further studies. Now Chan is a pediatrician.
Priscilla Chan (picture from Baidu Encyclopedia)
In December 2015, the Zuckerbergs founded the Chan Zuckerberg Initiative. In September 2016, the couple invested $3 billion in the organization and recruited a “dream team†to promote basic scientific research.
The organization decided to support a basic science project capable of subverting medicine in the future – mapping human cell maps (HCA). This project aims to describe each cell in the human body (including cell type, number, location, relationship and molecular composition) as a reference map for the development of biomedical science.
For the trillions of cells that make up the human body, we don't know how many cell types there are, or the exact number, location, molecular composition, and spatial relationship of tissues and organs. HCA will provide different types of cells to form a 3D map of human tissue, the connection pattern of all human systems, map changes, and explore the relationship between cells and disease. In the future, HCA will thoroughly improve the understanding, diagnosis and treatment of diseases by doctors and researchers.
In addition to funding experimental scientists working on HCA, the Chan Zuckerberg Initiative also sponsors external collaborators and an internal group of software engineers and computational biologists focused on developing new data platforms and tools for biomedical science. Technology research and theoretical research are often separated, and technology research and development is often placed at the highest priority, and this is an opportunity to advance theoretical research.
To discover creativity, the Foundation plans to support those who want to innovate in new areas, especially young but under-resourced researchers. Most scientists do the most creative work in the early stages of their careers. But at this age, unless you can prove that a particular area has the ability to govern, it is difficult to get funding.
The Chan Zuckerberg Initiative can take on more risks to fill this gap. The area associated with the disease may be the hardest area for people with new ideas to enter, so the Foundation wants to give more opportunities to people with ideas.
The Huntington's Disease Genetics Foundation or the Simmons Foundation Autism Research Initiative is a role model in this area, but Chan believes they have the ability to look at the disease from a broader perspective, rather than just caring for epilepsy, autism patient.
The Foundation will fund a portion of the development of the open source project platform GitHub to write software for the Data Coordination department; it will also support the proliferation of external groups that promote information flow, such as websites and magazines.
Forecourt
Similar to Facebook, Baidu also accurately delivers advertisements to users by analyzing their behavioral habits and page views. Since 2012, Baidu has developed seven medical sectors including Baidu Medical Brain, Baidu Doctor, Thumb Doctor, Baidu Health, Baidu Medicine, Dulife (Smart Bracelet) and Baidu Direct.
According to a report by JPMorgan Chase, medical-related advertising accounts for about 15%-25% of Baidu's total annual revenue. Based on Baidu's 2015 annual sales of 66.3 billion yuan, medical advertising contributed more than 10 billion yuan to Baidu's revenue.
However, Baidu was also affected by the “Weize Zexi incidentâ€. In the second quarter of that year, the revenue forecast was lowered from 201.10-20.80 billion yuan ($31.231.9 billion) to 181.82 billion yuan. 28.1-28.2 billion US dollars), the income is reduced by about 2 billion yuan ($300 million), which is close to 10%.
After experiencing the data leakage crisis, Facebook's share price has fallen more than 12% in a month. Although Facebook has regained lost ground at the end of April, the volatility caused by it is still not to be underestimated.
Can Facebook become a medical giant?
In April 2018, some experts in the United States discussed the issue of whether Facebook should enter the medical field.
Dan Gebremedhin, a doctor and health investor at Flare Capital Partners, said: "Facebook plans to integrate health data to 'help patients' is very suspicious. Given the variability of user activity on Facebook, the data may not be accurate, and Facebook's behavior is not to help consumers. , but as a platform to promote medical products for manufacturers."
Fred Steotter, CTO of CareSet Systems, and a health data expert say: “Patients will voluntarily copy their medical information to Facebook because sharing health information in the home allows them to do better in preventing disease. Working with the hospital Sharing medical data and social media data can make the most of the data, rather than simply keeping them in the cloud or on the hard drive."
Even if you can't go directly into the health field, Facebook can enter people's lives through other channels. The Chan Zuckerberg Initiative is a good way.
How to maximize the use of data information, the final test is the regulatory department, if there is a reasonable plan for the health information to be properly planned and recognized by the public, then the media will bring positive economic benefits through the use of social information. And social benefits.
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