The Internet Hospital has received much attention since its birth. In 2015, Wuzhen was the first Internet hospital in the country, and then Ningxia Yinchuan signed 17 Internet hospitals, which pushed the attention of Internet hospitals to a climax. On the national front, a number of policy developments to promote Internet health care have also been introduced. Among them, the focus is on accelerating the integration of Internet hospitals and physical medical institutions.
In June of this year, Premier Li Keqiang visited the Yinchuan Smart Internet Hospital and said that Yinchuan would build a national-level Internet + medical demonstration zone to provide experience in the demonstration area throughout the country. Under the favorable policies and in line with the development needs of the industry, Xu Jie, founder of Double Health, believes that in the future, Internet hospitals must have a strong vitality.
Based on the recognition of the company's prescription drug market and circulation, the experience of grading diagnosis and treatment, medical association, patient management services and other accumulated experience, in July this year, the company and the Shanyuhai Group established an internet hospital in Yinchuan. Jointly explore the combination of Internet hospitals and health care industry. Xu Jie told Hunting.com that he had obtained an Internet hospital license in April last year, and the Internet Hospital will be officially launched at the end of this year.
“Internet + medical care is a long runway. For practitioners, it needs to be very pragmatic. Nowadays, the payers and buyers in the market have changed, and practitioners need to keep up with the trend and trend of policy opening. It is also necessary to seize some of the current payment methods to meet the needs of the market reality." Xu Jie said.
Yue Yue Health and CEO of Yinchuan Shanyuhai Internet Hospital Xu Jie
In returning to Double Health, Joy has always focused on building a medical health product prescription out-of-hospital integration technology operation solution, a grading diagnosis and treatment medical association model construction and digital precision marketing services, through the Internet-based medical channel coverage, medical health Innovative pharmaceutical precision marketing platform for product short supply chain and grading patient health management to provide medical and health products + service solutions for small families. In addition, Double Yue is also creating a product line for special medical food.
Whether it is a pharmaceutical device or a functional food, it is necessary to do efficient and accurate marketing for patients. Behind this, Xu Jie believes that Internet hospitals are the best carriers for connecting hospitals, patients, medical institutions, and products and services in series. It is also a powerful tool to explore how to break through some new policies in the Internet and medical care.
At this stage, there have been many Internet hospitals in China, but everyone can't avoid competition with offline clinics, private hospitals and large public hospitals. After studying various Internet hospitals, Xu Jie believes that in order to maintain lasting competitiveness, Internet hospitals and vertical industries need to be heavily integrated or specialized, to find opportunities from the entire chain of medical care, rather than focusing on a certain A little bit.
Which vertical industry does it cut from? Xu Jie sees that with the advent of an aging society, the elderly group is the group that really wants to enjoy convenient and efficient medical services. At the same time, in the industry, after 2025, in all health-related third-party services. Health care services will account for nearly 50% of the market.
Based on the above background, Xu Jie chose to make a breakthrough from the Kangyang field, and reached a strategic cooperation with Shanyuhai Group, combining the advantages of Shanyuhai in the Kangyang field, taking the Internet hospital as the entrance, and finally getting through the entire ecological chain (graded health care services) , scene landing, supply chain integration, technological innovation, etc.).
Specifically, the Yinchuan Shanyuhai Internet Hospital will be an Internet platform covering pre-, post-, and post-diagnosis; linking doctors, medical institutions, target patient groups, third-party testing and testing, drug supply chains, insurance and payment agencies. The big data technology side will jointly build a comprehensive ecological service system that completes B2B, B2B2C and P2P.
Yinchuan Shanyuhai Internet Hospital will meet the needs of multi-scenario diagnosis and treatment services and chronic disease management for elderly patients. By providing quality medical resources for secondary distribution, MDT will be provided for the elderly with real medical needs.
In the early stage, Yinchuan Shanyuhai Internet Hospital will use 47 sea-farming bases in the country, and tens of thousands of registered members of the elderly will do the first exploration. Follow-up will cooperate with nursing homes, old-age institutions and communities across the country. Extend Internet medical services to various health care scenarios to introduce more payers and buyers to older groups.
Through a variety of technical means, through the Internet of the Yue Yue medical services, pharmacist services, to do a variety of extensions, this is the entire positioning of the Yinchuan Shanyuhai Internet Hospital. Xu Jie said that for the company, it is also helpful to build a more open platform by integrating the products needed by the elderly and the drugs and even the service devices for chronic disease management in Internet hospitals.
In the construction of the platform, the front-end Joyo will cooperate with the payer to provide patients with Internet-based or non-Internet-based hospital-based health management, while the back-end is a high-quality drug and product supply chain for the elderly. At this stage, Double Yue has cooperated with Qilekang, Medicine Network and nearly 400 pharmacy chains nationwide.
Through the cooperation between Double Yue and Internet Hospital, Xu Jie finally hopes to build a combination of integration and chain. Through the open model, better resources and partners will be included to play a role for every point on the chain. . In the future, the Yinchuan Shanyuhai Internet Hospital will first incorporate the elderly's pension needs, and take health as a starting point to slowly expand and deepen the penetration of the industry.
"In my opinion, the Internet hospital is like a squid. On the one hand, it can break the resource captivity under the original public hospital system. On the other hand, it can stimulate the entire industry chain and get through in a more efficient and transparent way." Said.
In terms of profitability, the company's turnover last year reached 60 million yuan, and the number of registered users of health management in the maternal and child field reached 3 million. In June this year, it has achieved breakeven and started to make profits in the second half of the year.
On the team side, Xu Yue Health and CEO of Yinchuan Shanyuhai Internet Hospital Xu Jie, medical veteran, graduated from Shanghai Medical Second Medical University (now Jiaotong University) Clinical Medicine, Shanghai University Law Second Degree, and Department of Nephrology The doctor, in the top 500 medical devices and pharmaceutical companies, was responsible for the sales and marketing business. After leaving Party A, he set up a pharmaceutical industry consulting company M2M (May) independently. In 2014, he set up the company to establish the health and explore the Internet. The grading health management and market access for medical and health products have fully entered the Internet + medical field.
In terms of financing, the company has been financed by Zhuhai Zhongwei, Daoqing Qinghui and Shudao in 2016 and 2017 respectively. It is now in the A round and is currently launching a new round of financing.
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