Recently, it was learned that Genfun, a consumer-level genetic tester, announced that it has completed the financing of millions of angels. The investors are Deng Mingsheng, the founder of Royal Capital, and several individual investors. The funds are mainly used for technology research and development and platform expansion. .
When talking about the reasons for the investment, the founder of Genfun, Liu Yu, said in an interview with Hunting.com: "There are two reasons for the investment of the employers. First, they are optimistic about the consumption-level genetic test. They think that the market is considerable, and At present, there are not many players on the track, and there are no large-volume companies. In addition, they agree with the business model of Genfun, and there is no similar game on the market."
A gene is a functional fragment on a DNA molecule. It is the basic unit of genetic information. It determines the life and death of a person, and is the operator and regulator of life. The existence and decline of all forms of life are determined by genes, including human appearance, height, weight, skin color, personality, etc. are inseparable from genes. Genetic testing is a scientific method to detect the characteristics of genes in different humans, thus showing the characteristics of their health and personality.
In a lot of people's consciousness, a genetic test may cost tens of thousands or hundreds of thousands of yuan, but in recent years, with the development of related technologies, the unit price of genetic testing can be controlled within a few hundred yuan, and the price dropped drastically. A number of consumer-level genetic testing entrepreneurial projects.
The pre-reported medical products , 23 Rubik's Cube, and Gewei Gene have all completed tens of millions of financings, indicating that capital is equally optimistic about this field.
Genfun: Consumer-grade genetic testing will usher in a huge market
Liu Yu, the founder of Genfun, is a "veteran" who has been immersed in the Internet industry for 17 years. This is his second venture. In a previous job, Liu Yu came into contact with a Korean skin care company. Unlike other beauty companies, the company mainly provides genetic testing for users and custom-made skin care products that meet the skin characteristics of users. Also favored by many star users.
This contact made Liu Yu interested in genetic testing. He even went to Korea for a field trip to learn about its product features and operating philosophy. This process gave him a deep understanding of the field of genetic testing, laying the groundwork for Genfun, which created the game for its follow-up.
A few years later, Liu Yu chose to start a business. He found that consumer-level genetic testing in foreign countries was gradually accepted by users and showed a sharp upward trend, which made him feel some touch. So he started to conduct research in China. It took him more than a year to get a deeper understanding of related technologies and the domestic market, and also set up the founding team of Genfun.
Liu Yu told Hunting.com: "In the field of consumer-grade genetic testing, there have been more than a dozen new companies this year. The track has already gained momentum. In the United States, the total of consumer-grade genetic testing during the five years from 2013 to 2017 The number of users is 9.6 million, and it is expected to exceed 12 million users in 2018. Therefore, I think 2018 is a year of consumer-level genetic testing in the US. We predict that the outbreak of consumer genetic testing in the Chinese market will not happen at the latest. More than 2020, this area is about to usher in a huge market in China."
Liu Yu: Genfun of the game to provide users with customized post-test services
It is understood that the Genfun genetic test of the game covers 10 major scenes such as skin care, body management, workplace and personality, innate potential, love and sex, nutritional supplement, health risk, exercise and fitness, physiological characteristics, and wonderful genes, 50+ detection theme. Nearly 300 testing projects. In addition, it independently developed the human genome data analysis and interpretation platform, and docked the international gold standard authoritative database. According to the analysis of genetic data and phenotypic data of different populations, match the most suitable life plan and customize it. Its unit price ranges from 199 to 399.
The whole detection process is very simple, the user only needs to collect his saliva, and then bind the kit code on the collector with the account number, and the test result can be obtained after several days. The test results cover a wide range of topics, from skin care and body management to nutritional supplements and health risks.
In the case of skin care, for example, it can predict the skin condition of the user, what skin problems will occur and provide suggestions, such as how to make defensive measures, what kind of vitamins and proteins need to be supplemented, and reports on food and supplement frequency will be mentioned. In terms of body management, the report will show the user's physique, the cause of obesity, which weight loss method is suitable, and the recipe for the user.
In terms of positioning, Liu Yu believes that Genfun is not only to provide users with genetic testing services, but to customize accurate life plans based on test reports. Taking body management as an example, the user knows how to use his weight loss method through testing, and the platform will also launch a recipe for it. In addition, it regularly evaluates the function of weight loss and punches the card, and even invites professional teachers to provide advice and play a supervisory role.
In terms of skin management, you can combine the report to recommend the protein or nutrient elements that need to be supplemented by the user. In addition, you can also invite beauty bloggers to customize the recommended skin care products for users. In the workplace and personality, love and gender, nutritional supplements, health risks, sports and fitness, etc., they will also provide relevant post-test services in the next process.
Liu Yu said frankly that "providing genetic testing for users is not our ultimate goal. We hope to create a highly accurate life service platform for users."
In terms of team, founder Liu Yu has worked in IBM, Lenovo, Baidu and other companies, has more than 10 years of work experience, and has rich experience in marketing, application, product and management. Co-founder Han Baogang worked in Baidu Company and has served as Baidu Demi, Baidu Lawyer and Baidu Search System Senior Product Designer. Most of the core teams come from well-known Internet companies such as Baidu, and have some experience in traffic and resources.
At present, in order to make the project develop faster, Genfun is preparing for Pre-A round financing, and the funds are mainly used for technology upgrade, team expansion and marketing promotion.
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