According to the content of the 3rd China Medical Doctors Union Conference, this article was revised and edited by the editor of "Peptide Chain".
The overall development status of the doctor group has been explored from the initial mode, to the "how to provide patients with better quality and more efficient medical services", how the doctors group can use their own advantages to improve the overall process of medical treatment" .
To develop a doctor's free practice path, it is necessary to emphasize the overall medical ecological balance and solve problems for patients with their own high-quality technology. For the masses of Chinese people, most people trust the public medical system.
On the one hand, it is the problem of medical payment, medical insurance has solved the medical expenses of most patients. On the other hand, the degree of branding of private medical institutions is not perfect, but the degree of trust is not enough, but private medical institutions are not equal to high quality, nor high-end expensive. Medical care, there are already many doctors' groups that can already exceed the public hospitals within the scope of specialties, and also achieve "quality" in terms of costs.
The 3rd China Doctors Group Alliance Conference officially opened in Beijing. According to the theme of the conference, “Technology and Models Are Flying Together, Platforms Co-operate and Pay Equallyâ€, the development experience of the Chinese doctors group is currently available.
The conference focused on the exploration of the development model of the doctor group, the innovation of the operation mechanism and the breakthrough of bottlenecks. The “first mover†explored by the doctor group discussed the practice experience of the Chinese doctor group and the future development direction.
As a partner of the conference, Peptide Chain participates in the full name of the report.
Professor Cao Zeyi, former deputy minister of the Ministry of Health, exclaimed in his speech: "China has always attached great importance to doctors and the health industry, but to maintain the health of the people, we must first have good doctors and must have good doctors. â€
The doctor group provides a stage for doctors, which greatly promotes the personal growth of doctors, and can play and realize personal values. It is expected that doctors' groups can take a new path for the national medical and health care and play a bigger role for the health of the people. effect.
As the chairman of the alliance, Dr. Gong Xiaoming first reviewed the history of the development of the Chinese Doctors Group Alliance. Since the establishment of the China Doctors Group Alliance in 2016, in just two years, the member units have grown from the initial establishment of 7 units to The size of 69 units is still expanding.
At present, the total number of doctors in the doctor group in the Alliance has reached 2,291, covering 62 disciplines including brain, intracardiac, vascular surgery, obstetrics and gynecology, anesthesiology, urology, and ultrasound. The doctors group assists and cooperates with technology. There are more than 1,600 medical institutions and hospitals that are hosted and self-operated.
"Leader" perspective
For the doctors group, rushing to the forefront of medical reform, using their own practical actions to try to change China's existing medical model, do their best to give full play to their core technological advantages, trying to balance through their own strength and the power of the entire alliance. The overall ecology of the medical industry solves the problem of “uneven doctors and patients†and provides patients with the best quality medical services.
Zhang Qiang, the founder of Zhang Qiang's doctor group in China, pointed out: "The biggest bottleneck for doctors' group development lies in talents. Screening conditions, training systems and goal guidance are all talent strategies. And the sense of purpose, talent is the biggest difference in competitiveness, and the doctors group needs the bottleneck of the most breakthrough. "
China’s first industrial and commercial business license with the “Doctor Groupâ€, Lin Feng, founder of the Bodejialian Medical Group, pointed out: “When the doctors’ group is always in the sky like a cloud, when can it be turned into a spring rain? In the process of landing, many problems need to be solved. How should the operation mechanism of private hospitals be decided? How to solve the reasonable problem of pricing and charging? This is a real problem. Doctors should use the idea of ​​aircraft carrier battle group to make layouts. Go out. "
Dong Fanting, co-founder of Donglei Brain Doctor Group, pointed out: "As a cradle of talent cultivation, an academic research base, a unified system of values, and a foundation for culture, it is very important for doctors to establish a base."
During the establishment process, the doctors group may encounter financial problems, approvals, network issues, and personnel issues. Transforming heavy assets, high cost and high risk, but heavy assets are critical, and these factors determine the quality and durability of the company's development. â€
Li Hui, founder of Huiwei Women and Children's Doctor Group: "The doctors' group must keep up with international and domestic cutting-edge knowledge, master advanced technology at home and abroad, have independent innovation concepts and technologies, and scientific research and academic status are the technology leadership and brand building of doctors' groups. The last word of development."
Among them, Dr. Bao Yuke, the founder of Yukang Surgeon Group and the vice president of Dr. Zhang Qiang, proposed the concept of sharing the medical era.
And pointed out: "Harmony of the medical ecology should be patient-centered, doctors, hospitals and insurance should be around patients, this is the most ideal state, based on this understanding of medical ecology, freelance doctors came into being."
And practice a high-quality medical concept - SMILE, that is, safe, minimally invasive, individualized, leading, and pleasant, the doctors group has become a medical backbone that can not be ignored, doctors must adhere to the initial heart of the doctor, doctors and entrepreneurs must be legal In compliance with regulations, doctors must have a professional spirit and a contractual spirit.
Heavy asset turn
The doctor group consists of “light†plus “heavyâ€, which is the result of capital investment and sufficient resources of doctors, which will inevitably face various problems other than medical services.
As the first expert group of obstetrics and gynaecology doctors, Gong Xiaoming, the founder of Wo Ma Maternity and Medicine Group, also introduced the current status of doctors and doctors. Now, the doctors of Wo Medical have signed an exclusive contract with 121 experts in the field of obstetrics and gynecology in mainland China and Taiwan, 89 of which As a group partner, it is the undisputed leader in the field of maternity diagnosis and treatment in China.
And focus on creating a micro-non-invasive center of uterine fibroids, because uterine fibroids is the largest gynecological tumor, the incidence is high, is the first surgical disease of gynecology in various hospitals, and pointed out that the microwave ablation and magnetic waves of Wo Medical Group Such high-end treatment programs can provide better services for patients during the treatment of the disease. Therefore, Wo Medical Group regards micro-non-invasive treatment of uterine fibroids as one of the current development priorities, and has now landed in Beijing, Shenyang, Eight regions including Shanghai and Shenzhen.
Lu Bo, the founder of the Little Apple Pediatrics Group, who has now landed 7 offline physical clinics, said: "The commercial nature of medical services = (medical effects + service experience) / transaction costs, should actively explore the consumer medical field, integration of professional Integrated medical services that provide professional, warm, integrated medical services tailored to patient needs."
Dr. Ma Yonghong, the founder of Dr. Ma Yonghong, shared how to build his own hospital based on the doctors' group, and pointed out that “there is no grounding in the medical field and no support in the way of compliance. Any ideal is just a meaningless imagination. At home, The best medical solutions should be based on the perfect combination of excellent medical resources and a compliant medical institution."
Medical services must be driven by technology, and the provider of technology is currently only about 3.5 million doctors. So in 2014, the introduction of “doctor group†quickly gained attention in the capital market. It has also become better and more market-oriented under the strong promotion of national policies. As a supplement to the medical service market, it has also achieved considerable results under the efforts of many parties.
Faced with the confusion of the industrial investment of the doctor group, Huang, the co-founder of the sharing investment, pointed out: “There are many pain points in the existing system, the urgent need to reconstruct the production factors, the increasingly favorable policy environment, and the gradual improvement of the commercial system are the existing development opportunities of the doctor group. The current medical service system must stir the production factors and optimize the configuration."
The rise of the medical team is focused on the core elements of the flow and radiant value of quality doctors. In the current era, the doctor community is gradually turning into a core scarce resource, a leader of change and an important participant and a potential future integrator. .
At the same time, the success of the doctor group model in the United States, Singapore, and Taiwan is based on the full flow of medical talent and the high level of activity of private institutions.
At the same time, Sun Chao, the founding partner of Chongshan Capital, also pointed out that the current medical services are summarized into two categories, one is 2B business, providing services for R&D institutions and medical institutions, such as CRO, CMO and hospital information; the other is 2C business. To provide medical and medical examination services for individuals. Mr. Sun emphasized that the service is just needed, and the vertical track of each subdivided medical service is favored by capital.
Two-way integration to create branding
In the practice of the doctors group, we have to mention "internetization", use online services, use new technologies to fully create the overall IP of the doctors' group, and make better use of online resources to develop the brand of the doctor's group. Constantly explore how to open up the online and offline comprehensive doctor team service system.
Wang Da, founder of the good doctor, shared: "At present, the relevant departments have issued a document allowing the development of Internet hospitals based on medical institutions, allowing online diagnosis of some common diseases and chronic diseases, allowing online prescriptions, online prescriptions, medical institutions, and pharmaceutical companies can be entrusted. Distribution by eligible third-party agencies will affect the development of teleconsultations, family doctors and online referral services in the future."
And pointed out that in the future, remote expert clinics will become the main way of visiting doctors, and the follow-up will gradually move to the online. In addition, the model of the doctor team is more and more important, and the online and offline efforts are made together.
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