tide. There are both tidal and tidal waves, but everyone is still in the tide. It is a good idea to use this sentence to describe the field of Internet medical health in 2018.
Then, in this wave, which Internet medical and health enterprises are attracting attention, what new powers are there? How is capital treated?
In the upcoming 2018, we hope to sort out the important events that have taken place this year, and the impact of the incident on enterprises and various medical institutions, and find a path for future development. First look at the industry's key words for 2018:
The content of this article will also be built around these keywords, first look at the policy year:
Policy year: five "Internet + medical health" events occurred in April, and three Internet treatment management measures were promulgated in July.
Undoubtedly, the most influential Internet health care in 2018 and the biggest impact on the industry are: five "Internet + medical health" events in April, and three Internet treatment management measures in July. Let's briefly review:
In early April, the national leaders went to the remote medical center of Huashan Hospital affiliated to Fudan University to inspect the new pattern of graded diagnosis and treatment established in the form of “Internet + medical care†and medical association.
On the second day after the visit, the State Council held a standing meeting. Relevant to medical treatment is: First, determine the development of “Internet + medical health†measures to ease the problem of medical treatment and improve the health of the people. Second, decide to import. Anti-cancer drugs implement zero tariffs and encourage the import of innovative drugs, which is expected to benefit patients more in line with the people's livelihood.
On April 12, the State Council Information Office held a media briefing on "Opinions on Promoting the Development of "Internet + Medical Health". The main result revealed by the meeting was that the Internet hospital was officially certified, and the Internet would comprehensively link medical, medical, and medical insurance services, and answered questions about Internet medical security risks, data security, and Internet hospitals.
On the morning of April 26, the National Health and Health Commission held a special press conference with the theme of “Internet + Medical Health Development and Hospital Internet Medical Serviceâ€. The conference was held at the China-Japan Friendship Hospital. Two days later, the General Office of the State Council issued the "Opinions on Promoting the Development of "Internet + Medical Health"" (hereinafter referred to as "Opinions").
The "Opinions" include the following three components: improving the "Internet + medical health" service system; improving the "Internet + medical health" support system; strengthening industry supervision and security. The purpose is to promote the implementation of the Healthy China strategy, improve the modernization of medical and health management, optimize resource allocation, innovate service models, improve service efficiency, reduce service costs, and meet the growing medical and health needs of the people.
It is allowed to rely on medical institutions to develop Internet hospitals. Medical institutions can use Internet hospitals as the second name. On the basis of physical hospitals, Internet technology is used to provide safe and appropriate medical services, allowing online diagnosis of some common diseases and chronic diseases. After the doctor has mastered the patient's medical record data, it is allowed to prescribe some common diseases and chronic diseases.
Encourage medical and medical superior medical institutions to provide remote consultation, remote ECG diagnosis, remote imaging diagnosis and other services to the grassroots level through the use of artificial intelligence and other technical means to promote real-time access and mutual recognition and sharing of inspection results between medical institutions.
This time, the official launch of "Internet + medical health" was introduced, and a long time of research and investigation was conducted.
From May 20 to 22, national leaders surveyed in Zhejiang Province, emphasizing the need to deepen the comprehensive reform of public hospitals, develop Internet + medical health and social medical work, and provide quality, efficient and convenient health services for the masses.
On June 4th, the national leaders also visited Yinchuan City and listened to the report on the work of “Internet + medical health†and fully affirmed the innovations such as remote clinic and remote diagnosis. He said, "Yinchuan wants to build a national-level Internet + medical demonstration zone in the country. I hope that you can really do this well and benefit the people and provide experience in the demonstration area throughout the country."
Two months later, the National Health and Health Commission and the State Administration of Traditional Chinese Medicine jointly issued a notice on three documents, including the Printing and Management of Internet Clinics (Trial), including the Internet Hospital Management Measures (Trial) and Internet Medical Treatment. Management Measures (Trial) and Remote Medical Service Management Regulations (Trial).
The purpose is to further implement the relevant requirements of the "Opinions of the General Office of the State Council on Promoting the Development of "Internet + Medical Health"", standardize the behavior of Internet diagnosis and treatment, give play to the positive role of telemedicine services, improve the efficiency of medical services, and ensure the quality of medical care and medical safety.
Subsequently, enterprises and hospitals across the country saw the signal and rushed into the wave of Internet medical health, showing a thriving scene.
Capital Year: The total amount of financing in the whole year is over 1.9 billion US dollars. The number of enterprises receiving financing is less than half of that in 2017. The stronger is stronger.
This has also attracted a large number of capital concerns, such as CIC Zhongcai, Sequoia Capital China Fund, China Power Health Industry Fund, Huaxing New Economic Fund, Fuxing Tonghao, CITIC Capital Medical Fund and other dozens of well-known investment institutions. The following are some of the financing data for the Internet health sector in 2018 this year:
Compared with last year, although the amount of financing for enterprises has increased sharply, the corporate data for financing has been reduced by half compared with last year.
In contrast, the companies that got financing in 2018 are different from those in 2017, and even Hong Kong-listed companies, Ping An Good Doctor, are the first in the Internet medical field. Subsequently, the micro-medicine and the clove garden also disclosed plans for listing.
In August, according to Pingan’s half-year financial report, as of June 30, 2018, Ping An’s doctor’s revenue for the first half of the year was 1.12 billion yuan, a year-on-year increase of 150.3%; the company’s net loss was 444.2 million yuan. The loss decreased by 2.6% year-on-year; the gross profit was 308 million yuan, a year-on-year increase of 65.3%, and the basic loss per share was 0.5 yuan. According to the announcement, the reasons for the loss were share-based payment, net foreign exchange loss and one-time listing expenses. The company has achieved good results in customer operations and accumulated traffic. Double growth in terms of volume of users and volume of consultations.
From the financing time announced by these companies, it is all in April-June, which is just the time when the Internet medical policy is intensively announced. The double blessing of policies and capital is a powerful addition to the Internet healthcare industry.
All the magical powers: Ping An Good Doctor, Micro Medical, Lilac Garden, Medical Union, Good Doctor Online, Chun Yu Doctor, Hang Shun Jinglian, Weimai, Qi Lekang and many other business lines
For enterprises, with the introduction of Internet health policy, they have begun to re-examine and adjust their positioning in terms of business content, market expansion and business path.
1) Ping An Good Doctor: The four core businesses are growing at a high speed, and the AI ​​promotes obvious results.
At present, Ping An's doctor's revenue is mainly composed of four major sectors: family doctor business, consumer medical business, health mall business, health management and interactive business. Among them, the performance of the core business family doctor service has grown rapidly, and the effectiveness of AI technology has been obvious.
In the first half of the year, the income of the family doctor's business, Ping An's core business, reached 186 million yuan, a year-on-year increase of 91.4%. The average daily consulting volume reached 531,000, a year-on-year increase of 58%. As of the end of June 2018, Ping An’s “1 minute consultation and +1 hour delivery†service has covered 62 cities, and the number of cooperative pharmacies reached 4,150. As of the end of July, the service has covered more than 80 cities across the country, including Yifeng, Neptune, Chen, the National People's Congress and other national well-known chain pharmacy brands.
Consumer medical care, its sales scale reached RMB 346.5 million, an increase of 47.5%. Gross profit reached RMB 113.8 million, a year-on-year increase of 40.6%. This is mainly because the medical card business continued to maintain a good growth trend.
The Health Mall offers a wide range of medical and health products online in a context that is closely related to the health needs of users. As of June 30, 2018, the number of merchants in the Health Mall exceeded 500, providing approximately 265,000 SKUs covering a wide range of Chinese and Western medicines, nutritional health care, medical devices, maternal and child rearing and sports and fitness.
Health management and interaction, predicting users' interests and hobbies through recommendation engine, pushing healthy content to users, and obtaining advertising revenue based on accurate medical health flow is also one of the sources of income of Ping An Doctor. Its advertisers cover domestic and foreign medical care. A well-known company in the health industry.
2) The four business lines of micro-medicine: micro-medicine, micro-medicine, micro-medicine cloud, micro-medical insurance, dredge the " clinical " of the medical industry
In February of this year, micro-medicine released a new strategy, which divided four lines of business: micro-medicine, micro-medicine, micro-medicine cloud, micro-medical insurance. When the four lines are running at the same time, the HMO system will come out.
“These four businesses are a comprehensive upgrade of micro-medicine strategy and business, and are also a positive response to the country’s efforts to promote the sharing and application of health care big data .†Liao Jieyuan, founder of micro-medicine, said.
Since its establishment in 2010, after seven years of development, micro-medicine started from the registered network and successively opened up business lines of Internet hospitals, general clinics, drug clinics, health malls, micro-medicine clouds and commercial insurance, forming a self-contained closed loop. System.
During the 10 months of this year, we have seen that micro-medicine constantly integrates upstream and downstream resources, signing cooperation or strategic cooperation with top domestic and foreign institutions, and landing HMO bases across the country. Each step is constantly enriching and filling out the missing sections of the major business lines, dredging the "sticks" of the medical industry.
3) Clove Garden: “Data Driven, Service Doctors and Patients†is the core strategy, and B, C, and D (doctor) have good results.
Li Tiantian, founder of Lilac Garden, said that 2018 is a year of "full of change" and "clearing the boundaries." For Clove Park, under the core strategy of “data-driven, service doctors and patientsâ€, we will steadily promote various businesses. Whether it is B-side digital services, commercial operations, C-side science content, online and offline medical treatment, or D (doctor) side of professional services, have achieved good results.
This year, Clove Park actively responded to national policies and promoted the deepening of medical resources sinking and service grassroots work with innovative technologies such as artificial intelligence. For example, the “smart skinâ€, the first comprehensive platform for intelligent patient-assisted diagnosis and treatment of skin patients in China, participated in the provinces of the country. It has cooperated with the Inner Mongolia, Yinchuan, Heilongjiang, Hainan and other provinces, and with the Huaxia Skin Image Artificial Intelligence Collaboration Group and other institutions, and has been at the forefront of the industry. The systematic and high-quality services provided by the doctors and the masses are needed.
4) Medical Union: National contracted landing Internet hospital, big data is strategic preparation resources, artificial intelligence applications are also
For the medical association, the doctor platform promotes diversified business to the industrial chain, deepens the business related to doctors, hospitals, and medicines, and gradually establishes a whole industry chain centering on smart Internet hospital solutions, and the business layout gradually penetrates. Provide standardized and customized medical solutions to the upstream and downstream links of major health industry chains such as medical institutions, pharmaceutical manufacturers, government agencies, and commercial insurance.
While deepening a number of business lines, the medical association will also have a business focus. For example, this year, the medical association will focus on expanding its pharmaceutical business, and establish a “patient-centered†pharmaceutical enterprise service solution to provide academic promotion for pharmaceutical companies. Omni-directional service content such as doctor education and patient education can improve the accessibility of medicines efficiently and at low cost through the means of the Internet. As an important partner of Gilead China, with hepatitis C as the entry point, the whole medical solution centered on hepatitis C patients was the first to adopt the “single disease HMO model†and opened up the entire chain of medicine, medicine and payment. This is an important breakthrough and will be an important development direction for the future of the Medical Association.
From the perspective of business layout, the Medical Association also has some important node events. as the picture shows:
In addition, the medical union completed the D round of financing in June, and will consider investing in some outstanding enterprises in the industry in the future, and improve the diversified layout of the company in the field of big health, so that the medical union will eventually grow into a business covering “Internet + medical healthâ€. A comprehensive innovative medical leader in the entire industry chain.
The doctor platform is the foundation of the medical association. How to make the majority of doctors benefit from the medical association platform is the initial heart of the medical association. In 2018, the Medical Association is committed to continuously improving the user experience of the doctor platform, integrating professional and interesting academic content and video programs to continue to innovate, the continuous creation of personal brands of doctors, and the quiz game exclusively for doctors. "Human" and doctor's version of "no secrets" community "time and space" are highly respected by doctor users; in addition, actively embrace the trend of the policy, the doctor's platform is also adjusted and improved including follow-up patients, receiving consultations, prescribing prescriptions And transfer patients and other diversified Internet hospitals to practice functions. Through refined operations, the number of users on the platform has steadily increased. Up to now, the medical doctors' platform has gathered 550,000 real-name registered doctors, including 27,000 contracted doctors.
For other business layouts, the choice of medical associations is very cautious: the business of pharmaceutical companies will continue to expand, medical big data will serve as the strategic reserve resources of the medical association, the artificial intelligence technology of the medical association and the Huaxi Stomatological Hospital will cooperate successively and have completed the business. The application of the landing. In general, the Medical Association has been expanding its business around several core links (hospitals, doctors, medicine, insurance, patients) in the medical industry chain. How to control risk while improving revenue is the "difficult problem" that the medical union faces.
5) Good doctor online: Depth cooperates with the First People's Hospital of Yinchuan City, and the Internet medical health model has been investigated by the state leaders.
Since the doctors got the highest financing online last year, they have also landed "Internet hospitals" this year. The most significant thing is their cooperation with the First People's Hospital of Yinchuan City, which has been repeatedly recognized by the national leaders.
The cooperation is mainly to do remote clinics. According to data from the doctor's online, between June 2017 and October 2018, Ningxia completed 2,200 cases (country 9615 cases). The remote clinic is mainly for difficult and complicated diseases. It requires local hospital doctors and experts from Beijing and Shanghai's top three hospitals to complete the consultation. The average price is 418 yuan/case (mainly at the expense of medical insurance).
In the case of signing a family doctor, Pengyang County (a population of 197,000) in the pilot area is taken as an example. As of November 10, the data showed that the total number of online residents signed: 84,722, accounting for 42% of the resident population. 77%, the online activity of contracted residents: 39.69%.
Ma Xiaofei, director of the Yinchuan Municipal Health Planning Commission, said that from the data of the good doctor online, Internet medical care actually has good support for the east and the west, especially the online consultations in Ningxia and Gansu provinces, Gansu and Ningxia. Online consultations in the two provinces are mainly concentrated in local medical care and medical treatment in Beijing and Shanghai. That is to say, the Internet does not completely siphon the local service. The local is still a very important subject, and the service is a cross-regional doctor, such as Beijing and Shanghai. This shows that Internet medical care has achieved a very good eastern-to-west poverty alleviation and support.
In May of this year, Good Doctor Online announced that the doctor service open platform was officially launched, and free core medical resources were opened to enterprises. Now, enterprises can apply for admission through the open platform, share medical resources, obtain medical service capabilities, and obtain revenue sharing. According to the relevant person in charge of the doctor, in 2018, one of the strategic directions of the good doctor is "open cooperation."
It is reported that Good Doctor Online has the largest online triage, medical assistance and quality supervision team in China. The industry has been deeply ploughed for 12 years and has collected 579,000 doctors from more than 9,353 regular hospitals in 31 provinces and cities, of which 199,000 doctors provide services on the platform, and the proportion of doctors in the top three hospitals is 73%. The attending physician and above are 87%. At present, the daily visits of the good doctor platform are about 8 million times, the daily average number of doctors and patients exchanges exceeds 200,000, and the cumulative service patients exceeds 48.94 million.
6) Dr. Chun Yu: Continue to connect users, empower hospitals, and launch a more diverse and rich business system.
Tan Wanneng, director of public relations for Dr. Chunyu, said that Dr. Chunyu's 2018 has further improved the depth and breadth of his business. Both the service capacity, the breadth of connections and the ability to refine operations have undergone qualitative changes. In general, Dr. Chun Yu continued to build a C-side online medical health service portal and a B-end medical health service distribution platform as the core to connect users and empower hospitals.
Thanks to the introduction of relevant policies and supporting measures for Internet + medical health, Internet companies such as Dr. Chun Yu have a clear path to enter the medical service field through the Internet. However, the overall change is not large, mainly because the policy tolerance is higher, the public awareness and acceptance have increased, the market maturity has improved, and some new technologies and new models are gradually entering the industry.
Even so, he believes that the difficulty of enterprise development lies in the awareness of the business of various institutions, which needs to be improved.
7) Hangxin Jinglian: The three business lines of remote consultation, pharmacy service and health management are all in line with national policies.
Wang Xin, CEO of Hangxin Jinglian, mentioned in an interview that this year's Internet medical and health enterprises can be described as showing great results. “Our business is in full compliance with national policies.â€
At present, the business line has remote consultation, pharmacy services, and health management. details as follows:
Among them, the application of Internet technology in health management adopts a three-party collaborative service mode of specialists + general practitioners + health managers. There is also on-site service, so that ordinary people can get medical services at home, in addition to the chronic disease has complications, only to go to the top three hospitals. When the national government department went to the research, the patient satisfaction rate reached 100% during the return visit.
8) Micro-pulse: “bigger increaseâ€, enrich the supply of medical services, and meet the diverse needs with service innovation
Wei Jialin, founder and CEO of micro-pulse, said in an interview that 2018 is the first year of Internet + medical health. This market is huge enough, the track is wide enough, and everything is just beginning. The policy confirms the attributes of strong supervision in the medical industry, and also clarifies that Internet medical services should be based on trust, which makes the micro-pulse more determined on the road already explored.
For the micro-pulse, there are two things that are more milestone this year:
First, the micro-pulse model has been confirmed at the policy level. In the drafting process, the State Council [2018] No. 26 documented the combination of “doing superior stocks†and “making large incrementsâ€, requiring the use of “Internet +†to optimize existing medical services and enrich service provision. Since its inception, Weimai has actively responded to the state's encouragement and call for “Internet + medical health†innovation, mainly in the city as a unit, “doing superior stock†development, using Internet technology to help hospitals optimize and upgrade existing medical services, and achieve “medical careâ€. +Internet" convenient medical treatment; At the same time, taking the construction of Internet hospital as an opportunity, adhere to the combination of "doing superior stock" and "bigger increase", using Internet technology to enhance and innovate medical services, and realize "Internet + medical" innovative medical health services Operation. This year, based on the understanding of policy orientation, Weimai put forward the goal of “making each user get at least one exclusive serviceâ€, and also put forward higher requirements for the depth and breadth of services.
Second, the micro-pulse model has been recognized by the capital market. In September this year, the third anniversary of the creation of the micro-pulse, also the "9.9 Health Day", the micro-pulse received a $30 million B-round financing led by Millennium Capital, based on the national "Internet + medical" policy. Guided confidence and optimistic about the development trend of the medical and health industry, this financing will focus on helping Weimai to improve the in-depth operation of Internet + medical health services, speed up the cooperation of cities and hospitals, incubate and explore innovative service businesses. To continue to deepen the localized trust medical model to bring continuous momentum.
This year, Weimai also began to seek a wider range of cross-industry cooperation, launched an open platform project code-named "Octopus", in order to export its various health care services capabilities to more partners through the platform, including Doctor consultation and Q&A, course education, health information, appointment registration services, etc., become a platform for providing quality medical resources and services. At the same time, further optimize the incentive mechanism for medical services, through the sustainable "Internet + medical" operation, to provide users with willingness, demand, and acceptable services, "let patients have choices, so that doctors have income."
It is reported that Weimai is the first Internet medical service platform in China that proposes the concept of “trusted medical careâ€. Localization + trusting medical care is the foundation for the development of Weimai. At present, Weimai's services have covered 17 provinces, more than 70 cities, nearly 500 cooperative hospitals, and more than 50,000 doctors provide various medical and health services to patients online.
9) Qi Lekang: not only obtained strategic financing, but also changed its name to “Pomegranate Cloud Medicineâ€, focusing on the chronic disease review platform.
For Qi Lekang, 2018 is worth remembering. Not only won a new round of strategic financing led by Gao Tejia Investment, but also changed the name of “Qi Lekang†to “Pomegranate Yun Medicineâ€, focusing on the platform of chronic disease rehabilitation, and creating a complete online diagnosis and treatment of “medicine + medicine + sufferingâ€. Business closed loop.
Shi Zhenyang, founder and chairman of Qi Lekang, said, “This cooperation is of great significance. Gao Tejia Investment not only provides financial support, but also contributes to resources, experience and influence in the field of health care. After the round of financing, Qi Lekang will focus on promoting the upgrading of a series of work such as brand, product and service, continuously broaden the boundary of Internet + health service, and continuously enhance the core competitiveness of Qi Lekang in the field of Internet medical."
In order to achieve this goal, Qi Lekang has accumulated a lot of resources in medicine and medicine. At the doctor's end, Qi Lekang currently has hundreds of thousands of registered doctors.
As the first batch of companies to obtain online drug sales licenses, Yao Lekang has a number of third-party sales platforms, as well as official websites and mobile platforms. The company independently developed and established many advanced systems such as WMS (Warehouse Management System), Supply Chain Management System, OFC (Order Processing Center System) and Basic Database Management System to achieve complete paperless operation, approval for the first operation, acceptance of goods receipt, The whole process of warehousing, outbound review, drug transportation and cold chain logistics is managed to achieve comprehensive background tracking and inquiry.
As of today, Seven Le Kang has built the most comprehensive drug database covering more than 30,000 drug details in the industry, integrating all data related to drug safety and use and all the information required by GSP. At the same time, Qi Lekang is also the first batch of enterprises to obtain approval for the establishment of pharmaceutical B2C logistics pilots in China. With the electronic drug regulatory code as the core, it realizes the trace management of the whole process of drug circulation, ensuring the quality of drugs and the safety in the process of distribution.
New Force: This year, many hospitals set up Internet hospitals, and the evolution of Internet technology from pre-dialysis to the whole process
What is gratifying is that some hospitals have begun to set up Internet hospitals this year, which has gradually expanded the previous Internet pre-diagnosis service to the transformation of the whole process of diagnosis and treatment. For example, Ningbo Yun Hospital (government-led), Shaoyifu Hospital affiliated to Zhejiang University (led by the hospital), Beijing Hospital Internet Hospital.
In September this year, the Beijing Hospital Internet Hospital was officially launched. In the future, patients can enjoy the intelligent guidance and video clinics of the Beijing hospital medical team through the APP of the Beijing Hospital. It is reported that this is also the first Internet hospital in Beijing to rely on physical hospitals.
Different from the Internet hospital where the patient imagines “floating†in the air, the Beijing Hospital Internet Hospital is an Internet medical service platform based on the real physical third-class medical institutions. The Internet Hospital was launched to allow patients to run less errands and enjoy quality medical services anytime, anywhere. Patients and their families enjoy the expert services of the top three hospitals by downloading the APP from the Beijing Hospital.
We learned that the Pocket Beijing Hospital has intelligent counseling, traffic navigation, health information, medical encyclopedia and other services. Patients can also consult through pictures and texts. They can directly connect with Beijing hospital experts through video clinics, and enjoy the top three without leaving home. Medical services of hospital experts. Among them, Graphic Consultation is a team of experts from Beijing Hospital to provide patients with health consultation, consultation consultation, and chronic disease follow-up. The doctors and patients can interact with each other on the mobile phone anytime, anywhere, providing medical, health, medication and other professional services. Guide and improve the health management level of residents.
The most lively Internet medical health area in the country: Ningxia Hui Autonomous Region (Yinchuan) and Zhejiang Province (Hangzhou)
This year, the most lively areas of Internet medical health, one is Yinchuan and the other is Hangzhou.
In Yinchuan, we have the most comprehensive Internet health policy. Rules have been issued from various dimensions such as supervision and industry regulation to support the development of enterprises.
Ma Xiaofei, director of Yinchuan Municipal Health Planning Commission and director of Yinchuan First People's Hospital, mentioned that Yinchuan is located in the west, the economy is underdeveloped, local medical resources are lacking, and the proportion of patients with complicated and difficult diseases is still high. In case of serious illness, it is necessary to seek medical treatment from afar. Whether it is the rushing in the process of seeing a doctor or the extra cost of medical treatment in different places, it imposes a heavy burden on the patient and the family.
Only through emerging technologies such as the Internet, large experts in Beijing and Shanghai can be used to cover county hospitals, township hospitals, and to transport diagnosis and treatment capabilities, forming a multi-level hierarchical diagnosis and treatment model, and achieving win-win results for the people to win. beneficial.
At its core, there are three points. First, demand-oriented, through the development of telemedicine, to promote the sinking of quality medical resources; Second, co-ordinate local quality medical resources to create regional medical services integration; Third, low-cost, replicable Can be promoted.
Huang Tian pays off at the end of April 2018, Yinchuan "Internet + medical" model has been affirmed. In June 2018, the national leaders came to Yinchuan City Hospital for investigation and field investigation of the Yinchuan model. They attached great importance to this and pointed out that the Yinchuan model can solve the problem of insufficient quality medical resources in the west, and advocated that Ningxia should make "Internet + health" Into a pilot, explore some experience and gradually push to the country.
Recently, Yinchuan has a big move! The birth of the first "Internet Health Care" Association in the country, the first batch of 40 units, to take advantage of the advantages of Yinchuan Internet medical enterprises, establish industry self-discipline mechanism, promote the establishment of industry standards and industry norms.
Although Hangzhou is not the first to mention "Internet health care," it is the earliest area where the Internet is used for medical treatment.
Taking the Run Run Shaw Hospital affiliated to Zhejiang University as an example, the “Future Hospital†construction project was launched around the masses to see the doctors, and the first hospital in China was certified by the highest level of international information. HIMSS 7 Based on the JCI review, the company took the lead in realizing the full process transformation of medical services, establishing the first smart medical cloud platform in China, and the first pilot medical insurance mobile payment in China, fully implementing the general secretary Xi Jinping’s proposal to “make data run and let the people The important concept of informatization work with less errands has effectively solved the problem of people's difficulty in seeing a doctor and seeing a doctor. Through Internet medical treatment, more patients are left at the grassroots level, and patients' medical experience is continuously improved, and patients are given a sense of medical treatment.
The future: More and more enterprises and hospitals involved in the Internet medical and health field will be optimistic about big data applications.
For 2019, we predict the following trends in the field of Internet health care:
First, with the continuous opening of the industry, the government's encouragement documents for Internet medical and health enterprises will be introduced one after another, which will stimulate more enterprises to generate the vitality of innovation and creation. For the industry “playersâ€, they need to be fully prepared and constantly Explore and persist.
Second, in terms of quantity, there will be more and more enterprises in the field of Internet medical and health, but due to the particularity of the industry, more and more Internet medical and health enterprises will be eliminated, leaving a truly powerful enterprise.
Third, in the direction of enterprise development, the fields involved in the future of Internet medical health will become more and more extensive. From the registration of medical treatment to the aspect of health management, more subdivided fields will emerge, and more Internet medical and health enterprises will emerge. Get involved.
Fourth, enterprises in the field of Internet medical and health must use modern Internet technology to develop medical artificial intelligence on the basis of a large amount of medical data, so that the efficiency of doctors can be greatly improved, and patients can be more convenient to see a doctor, while enjoying better quality. Medical services.
Fifth, medical institutions, doctors, and users gradually began to accept and recognize Internet + medical applications.
Sixth, the player's business capabilities in the Internet medical field will be more specialized, the business field will be subdivided, and the scope of connections will be expanded.
Seventh, China's Internet medical care will shift from the disease-centered to health-oriented, including community health, public health, and prevention of science. Regardless of online and offline, basic medical services and health services, namely, common diseases, chronic diseases and frequently-occurring diseases, and services for a large number of people with healthy needs. Eighth, many public hospitals are more of a specialized development-oriented service. Focus on more segmented specialist diseases, even some
The diagnosis and treatment of rare and difficult diseases.
Ninth, traditional hospitals are centered on medical resources and doctors. In the future, users will be the center, which means that personalized service projects will increase, and personalized technology through the Internet technology will reduce operating costs and improve overall efficiency. For example, in the past, microfinance loans required various certificates such as asset certificates and real estate licenses. Internet technology can evaluate users' credits based on all past data of users and quickly lend them to users.
But the Internet medical and financial fields are different. Although some of the services can be solved online, the medical + medical part must be in the hospital, so the two must be combined.
In fact, there is no enthusiasm for Internet medical care, and there is no cold winter. This is the sailing of the sea, not the competition of football, there is nothing in the first half, but the need for patience and courage. Give up chasing the wind and the concept, ask the users what are the pain points, and we can do something for them.
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