The medical industry is different from other traditional fields, and there are more human factors in its combination with the Internet. In the entire industrial chain and social relations, it is always people who are through the beginning and the end, which is healthy and the vital interests of each of us.
So far, what other industries are not covered by "Internet +"? almost none! But the core of any industry "Internet +" is not the Internet, but the industry itself. For example, in the past, medical informationization called the question of the number of traffickers who had not solved for many years. Can "Internet +" work?
In September last year, Peking Union Medical College Hospital promoted the registration of mobile APP, but the news just came out. Some people on Weibo expressed the feeling that “it is better to have two mobile phone numbers than to have a mobile phone number.†In recent years, hospitals and management departments have not relied on network platforms and communication platforms to solve registration problems, such as Beijing's appointment registration unified platform and 114 registration platform, as well as the hospital's official APP, but the results are not satisfactory. Last year, a media visit found that once the hospital APP registration was launched, there was a bunch of scalper parties that used the APP to grab the source.
It can be said that "the likes and dislikes are not in the inside, the knowledge is tempted outside, can not be rumored, the heavens are annihilated." On the issue of hospital registration, the Internet seems to have lost the so-called subversive ability. On the contrary, the 22 major hospitals in Beijing have cancelled the on-site registration and promoted appointments and appointments, which has become a good expectation.
Why does "Internet +" often seem to be powerless in the medical field?
We have seen that medical resources, like the train tickets for the Spring Festival, are not only scarce goods, but also defined as public welfare goods under the existing medical system. It is recognized that "everyone has a share" of public welfare, and in the hearts of ordinary people, fairness is the supreme principle. Medical resources should be enjoyed by everyone and fair, but high-quality medical resources are not only scarce and highly concentrated, but will inevitably lead to rent-seeking space.
What "Internet +" can subvert is only the problem caused by information asymmetry in the traditional industry, and the redundant economy is solved by a shared economy and information architecture. In the hospital, the expert number is clearly a right in the hands of a citizen. In fact, the existence of the ox has turned this most common right into the interests of his hands. The Internet is hard to get rid of the ox, the biggest reason is that the resources are not equal. Unequal resources are the deep drawbacks of the system. It is difficult to achieve substantive changes simply by relying on the external subversion of the Internet. Don't forget that high-quality resources are always scarce, and human desires will never stop expanding.
The scarcity of resources is an immutable nature. Many people have already defaulted. The phenomenon of meeting the queue and walking the back door can only be accepted silently. But they may not tolerate the rent-seeking chain that breeds in this structure. After a long time of encountering grievances, it is enough to become a turbulent public opinion.
The changes in the Internet to the medical industry should play a role in promoting and optimizing. The essence of the Internet is to ensure the integrity of the medical industry chain, so that it is “good and unconstrained, and not trappedâ€. Medical institutions themselves should be more committed, and the more closed the top resource structure, the more stringent supervision is needed. Although the number of experts is small, it is still important to strictly design and supervise all aspects of resource allocation to ensure that the minimum opportunities are equal.
"Internet +" and medical reform resonate to grasp the direction of institutional innovation
In addition to technological innovation, mass entrepreneurship and innovation are more in need of institutional and institutional innovation, management innovation, and conceptual innovation. At present, the reform of the medical system is gradually being promoted, first of all in the application of Internet technology. At present, the medical reform faces many problems that need to be solved urgently. Whether it is the information service in the process of medical treatment or the construction of a graded diagnosis and treatment system, we all expect that the "Internet +" thinking tool can provide practical solutions for medical reform.
The use of Internet technology to strengthen informatization construction is not only an important task for the government to deepen the reform of the medical system, but also provides important technical support for the overall promotion of other work. At present, medical reform has entered the deep water area. It also faces new challenges in the allocation of medical resources, the transformation of medical service models, and the enhancement of the management and operation performance of medical and health institutions. Internet technology should first address the difficulties of medical reform and exert its own value. Breakthrough.
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