On March 14th, Fulai brand agricultural marketing decision-making course was officially opened. More than a dozen entrepreneurs in the agriculture and food industries gathered in the Beijing Olympic Village and became the first children's shoes in the brand marketing strategy for the first brand of agricultural products. The agricultural enterprises will learn the most practical brand agricultural planning ideas and methods during the two-day training, which will become Whampoa Military Academy of Brand Agriculture. The first phase of Whampoa was formally held, bringing full coverage to everyone.
China's agriculture and rural economy ushered in another major turning point and development period in history. However, many agricultural enterprises are still struggling to cross rivers, even taking detours and taking the wrong road. In order to allow more fish to be taught to fish, Fuk to help more agricultural enterprises to seize the national-level strategic opportunities, help more agricultural enterprises achieve market breakthroughs and brand building, in addition to the case planning services, also launched a special brand of agricultural marketing Decision-making classes, Ji Fulai planning experience for more than 10 years, 2 days and 2 nights, let enterprises get branded agriculture.
After the first brand agricultural marketing decision-making class was launched, it attracted the attention of many agricultural enterprises, and many of Fook Lai's service customers also signed up to participate. Due to the limited number of places, students who could not attend this time can look forward to the next period.
In the morning of the first day, Mr. Qi Xiangpeng, Chairman of the Brand Marketing Consultant of Renlai University and Chairman of the Brand Agriculture Research Group of Renmin University, explained the top-level design of the brand agriculture for the enterprise system, allowing the agricultural enterprises to avoid detours and make clear detours. Strategic direction and path.
The top floor is designed in the morning and the floor is practiced in the afternoon. From the product to the channel and then to the team, “The Six Practices of Brand Agricultureâ€â€”Wang Hongjun, deputy general manager and chief operating officer of the marketing consulting agency of Fulai brand, teaches everyone how to implement the strategy.
According to Wang Jikun, vice president of Huiyuan Agriculture, Huiyuan has a relatively complete product system, but the brand's soul is still lacking. I hope to find an answer here. Before I contacted with Fulai, I also read the "Brand Agriculture" book by Qi Xiangpeng. I am very touched and I am here to learn. I also hope to exchange and cooperate with more entrepreneurs.
In this training, President Wang also brought Huiyuan pure juice to the teachers and classmates, and shared the progress and gains of Huiyuan’s large agricultural strategy, drinking Huiyuan Juice, sharing corporate experience, and 100% of the students’ love.
Fu Lai, an old customer of Fuzhou, also came to the training class. He believes that cooperating with Fulai has laid a clear strategic path for Wuzhou. Today's course is also very satisfactory. The course is very practical and targeted for the company.
Deng Qiang, general manager of Nine Shed Group and the first secretary of the nine shed village party committees, said that the most touching thing is that Zhai always talks about the problem that companies cannot have a whole industry chain and too many products. This is also the main problem of the nine sheds now. Hope Through training, product positioning and corporate positioning can be made more clear.
Guangli Ruifeng chairman Jia Zhengji mentioned in an interview with Shennong Island that we have been working as an e-commerce provider and now we have been working as an electricity supplier for agricultural products for more than a year. We feel that the specialty of agricultural products is relatively large and we have taken some detours through Fulai. The training is more clear about the practice of agricultural products, the thinking is clearer, and detours are avoided. Before reading the book “Brand Agriculture†by General Manager Zhai, the strategy of the boss proposed by Mr. Lou gave us great feelings. Many of the practices gave us new inspiration.
Entrepreneurs took questions and listened carefully.
Although Fulai provided courseware materials, the students still picked up the mobile phone, picked up their notes, and waved their sleeves. All were to be taken away.
Fu Lai provides rich learning materials for each student. The details are also very helpful!
Fulai brand agricultural marketing decision-making class gathered a large number of agricultural entrepreneurs and executives, not only a platform for everyone to learn, but also a platform for exchanges and cooperation between enterprises, coffee breaks and breaks, the students are not idle, change the card to leave mobile phones , exchange projects, are always busy.
Learning is important, the body is more important, and during the Spring Festival, we will listen to classes and massage each other.
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