Consumer genetic testing at the mouth of life big data: how to take off and land?

In 2026, an American geneticist presented an academic report at the Ottawa meeting. The report claims that by doing a specific genetic test, you can accurately determine who has the talent of an artist.

This is almost a bomb that goes to the scientific and cultural circles. Since then, all literary practitioners have been forced to accept genetic "natural testing" - no literary genes? Then no publisher will come out of your book. No painting genes? Then your paintings are hard to come by. No music genes? Sorry, no one really appreciates your work.

Image source: Outer Places

The above is actually a scene laid in the Greek novel "The Secret of Genes". We may never be greeted by the day when genetic testing is used to examine talent. But now, in 2017, less than a decade from the 2026 set by the novel, there have been many consumer gene products in the market that can "predict" physique, personality tendency, and even claim to be able to predict talent.

Some time ago, the reporter personally experienced a consumer genetic test - it is said that the test results are quite accurate, alcoholic coffee intolerance, attention to easy to disperse, easy to motion sickness and other tendencies have been fulfilled, have to sigh "scientific fortune telling" wonderful.

But when you are amazed, you can think about it. Even if you know that you are not intolerant of alcohol and know that you are prone to motion sickness, there is no way to improve it. Simply put, this test is to help journalists understand themselves better, but the role played in subsequent health management is minimal.

Putting aside the controversy, consumer genes may be a market that has broader potential than clinical and scientific genetic testing, but is more “difficult to engage”: broadly because it is different from highly specialized and verticalized markets such as clinical research genes. Can be used in health care, nutrition, sports, beauty and many other fields, the technical threshold is relatively low, the most always more users;

“Difficult to engage” is because it is still too early to make a large amount of consumer genes to be popular and profitable. Even Illumina Global CEO Francis de Souza also spoke, "The era of gene sequencing as a mass consumer product is far from coming."

But the power of technology will eventually let the high ones go down the altar. In the 1980s, the tens of thousands of dollars of big brothers evolved into today’s thousand yuan of smartphones in more than 30 years. In 2001, the $100 million gene sequencing became the lowest of today’s hundreds of dollars in just over a decade. The speed of mass consumerization has been quite alarming. According to data from Credence Research, the consumer genetic testing market will achieve a compound annual growth rate of 25.1% from 2016 to 2022.

In the future, consumer genetic testing will unstoppably enter the lives of more ordinary people, and how to land is the current difficulty. Here, the arterial network tracks the application of consumer genes in public health management.