
In 2008-2012, actual sales of frozen fruits and vegetables in Russia increased by 20%, from 244,000 tons to 294,000 tons. In 2009, sales of products dropped by 5% compared with 2008. During the financial crisis, many people abandoned their purchase of non-essential goods due to poor income.
In addition, demand for high-priced frozen fruits and vegetables has fallen in the retail industry, and it has shifted to low-priced products. In 2010-2012 sales of frozen vegetables and fruits showed a growth trend: in 2012 sales were 27% higher than 2009 levels. Analysts estimate that the actual sales of frozen fruits and vegetables will continue to increase in 2013-2017, with an average annual increase of 7%. Sales will reach 414,000 tons by 2017 and will exceed 41% in 2012 levels.
In 2008-2012, the largest sales volume of frozen fruits and vegetables in Russia was retail. During this period, retail sales accounted for an average of 61%, industrial processing accounted for an average of 14%, and the remaining 25% were for the catering industry.
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