On May 4, 2016, Siemens Medical Systems Group launched a new brand, Siemens Healthineers. The new brand emphasizes the pioneering spirit of Siemens Healthcare and engineering expertise in the medical industry .
In addition, a month ago, Siemens acquired NEO New Oncology AG. The diagnostic company develops and markets the molecular anomaly diagnostic platform NEO, which provides decision-making support for physicians who choose a targeted therapy for cancer patients. Thanks to this, Siemens Healthineers can excavate and grow faster for tumor molecular diagnosis.
As part of its Vision 2020 strategy, Siemens announced nearly two years ago that its healthcare business will be managed within the company's new organization. Siemens Healthineers will continue to strengthen the leading portfolio of medical imaging and laboratory diagnostics businesses, while adding new products in the growing market, such as management services, consulting and digital services, as well as further technologies for therapeutic and molecular diagnostics. The name of the legal entity will remain unchanged.
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