Since the development of mobile medical care, it has not been able to deliver satisfactory answers to the market. The capital is not enough, so many people calm down and rethink the industry. Interestingly, some people have summed up a set of "evolutionary theory" of mobile medicine : from the 1.0 era of peripheral medical services starting from the C-end, to the 2.0 era that touched the diagnosis and treatment, and now trying to build a controllable fee payment The 3.0 era of the system.
In fact, the complexity and particularity of medical treatment is doomed to be a "hard bone." Even if there is a strong spirit of not killing, entrepreneurs will not be able to shake it for a while.
After the traffic thinking is falsified, will the “fan economy†bring opportunities for mobile medical entrepreneurs? Will health insurance and offline medical care become a breakthrough in Internet healthcare? What is the outlook for Internet hospitals?
With these questions, the author has had in-depth exchanges with Zhao Heng, a senior observer in the mobile medical industry .
Author: The “network red†business in the medical field seems to be very good. Does the “fan economy†in the medical field work?
Zhao Heng: Fan economy will drive a certain income, but it can't be done on a large scale. Here we can only distinguish whether it is a workshop or a company. Most doctors in the United States are free to practice, but I have never heard of any one. Make a big company, now these fans can be a small workshop, or a small company is good, but can not be copied, can not grow into a big company.
Author: Do you think health insurance and offline medical care will become a breakthrough in Internet medical care?
Zhao Heng: Health insurance and offline medical treatment will not be breakthroughs.
Offline and online are completely different operational logics, so Internet companies entering the offline line are doing offline heavy asset operations. This is what Internet companies are not good at, and they cannot achieve breakthroughs. As for health insurance, it is necessary to control the use of Internet medical care. However, China's medical system is a strong service provider, and the payer is unable to control the fees at all, so it is impossible to provide possible income for Internet medical treatment.
The nature of medical care is a slow and heavy industry that cannot carry the high-speed growth required by the Internet. Especially in a complex medical market like China, it is difficult to truly innovate any service, because services that rely on product profitability will eventually destroy the essence of innovation and return to the original and simple product logic. Of course, for those companies that truly insist on service innovation, as long as the strategy is right, they can still develop to a certain extent, and get the final market with the change of the payer.
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