Beginning this year, the hot money rushing into the mobile medical platform last year is slowly dissipating, and the continuous exposure of layoffs has cast a shadow over the mobile medical industry . On December 6th, the “2016 Third CCHF Mobile Medical Health China Conference†hosted by Creative Times Exhibition was held in Shenzhen. Around the theme of “Mobile Medical Breakthroughâ€, more than 500 professionals from the mobile medical industry exchanged ideas. Discussion, suggestions for the development of mobile medical industry in Shenzhen and the world. The reporter learned from the meeting that because the products are highly similar and the technical content is not high, mobile medical care is in the dilemma of traffic realization. By 2017, half of the mobile medical enterprises will be eliminated.
Mobile medical care faces three major difficulties
With the advancement of the internationalization process and the promotion of the “healthy China†national strategy, the mobile medical market has broken through the previous growth trend and entered the fast lane of development. According to data from Ai Media Consulting, the size of China's mobile medical market is expected to reach 7.42 billion yuan in 2016, with a growth rate of 63.1%. The user scale is expected to reach 293 million, with a growth rate of 94%. By 2018, the domestic mobile medical health market will reach 18.43 billion.
However, compared with the previous two years of capital pursuit of mobile medical care, starting from the scene of mobile medical enterprise financing and entrepreneurial boom, since 2016, many startup companies have experienced a change in capital to the frontline contraction, seeking medical care 160, Seeking medical advice, good doctor online and other domestic mobile medical well-known platforms have even been exposed to mass layoffs, some mobile medical companies have announced the closure, mobile medical care into the collective winter stage.
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On December 6th, the “2016 Third CCHF Mobile Medical Health China Association†hosted by the Creative Times Exhibition was held in Shenzhen. Nanfang Daily reporter Zhu Hongbo photo
Xu Jialu, chief analyst of Industrial Securities's pharmaceutical industry, analyzed that the main reason for the mobile medical industry from the capital boom to the collective winter is that the business model of mobile medical enterprises has not yet formed, and there are multiple dilemmas such as traffic, liquidation and capital. All of them use traffic as an important basis for valuation, but it is difficult to estimate how much effective traffic is, and most companies either lack the means to cash in, or the implementation of lower-than-expected monetization means, resulting in less profitability of mobile medical companies." Xu Jialu.
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