On November 16 this year, two years after submitting the prospectus, Guangdong Lexin Medical Electronics Co., Ltd. (hereinafter referred to as “Lexin Medicalâ€) successfully succeeded in the IPO of the GEM. The issue price of 15.62 yuan per share has risen to 103.49 yuan as of December 8, and the total market value has reached 6.106 billion yuan.
From the core parts suppliers electronic scales, electronic health scales, fat gauges and electronic blood pressure and other home health care products, electronic machine OEM and ODM business, and then to become the fifth global shipments of smart wearable device brand Now, Lexin Medical has launched a number of “explosive models†hardware devices in the two directions of “smart wear†and “ mobile medical â€.
Smart hardware leader
On September 7 this year, the 2016Q2 Global Wearable Devices Market Report released by IDC, a third-party data analysis organization, showed that global shipments of the wearable device market reached 22.5 million units in the second quarter, up 26.1% year-on-year. Keep growing fast. Among them, the sales of millet is about 2.87 million units, accounting for 30% of the Chinese market, ranking first; the sales volume is 1.03 million units, accounting for about 10.8% of the market share, ranking second in the Chinese market and fifth in the world.
This is not the first time to be on the sales list for the runner-up.
In 2015, the total sales volume of Lexin Medical Health Electronics was 10.8 million units, of which 3.38 million were sold in smart hardware. In China's e-commerce channel, I am happy to achieve the second-best sales of smart bracelets and the highest scores of smart blood pressure monitors. In the fourth quarter of 2015, Lexin surpassed Apple for the first time and became the second largest brand of wearable devices in China after Xiaomi.
In the heart rate bracelet production workshop, workers are performing laser coding procedures. Respondents for the picture
It is hard to imagine that this is the second-largest wearer in the world and the fifth-largest wearable device in the world. When it started, it was a spare parts supplier for the production of control panels and sensors for downstream electronic scale manufacturers.
Headquartered in Zhongshan, the company's predecessor, Chuangyuan Electronics, was established in 2002 and has grown into the largest supplier of electronic scale control panels and sensors in China in just three years. However, the happy startup team is not willing to just be a spare parts supplier in a segment. We are pleased to see the industry trends of electronic scale fittings and finished products integration, transform the production of electronic scales, and gradually expand the product categories to electronic kitchen scales, fat measuring instruments, electronic sphygmomanometers, electronic thermometers and so on.
Things that are difficult to do mean that the threshold is higher, and once made, it will bring a rich return. Because of its strong R&D design and quality control capabilities, Lexin's home medical and health electronic products have become the target of ODM products purchase of internationally renowned brands such as Braun. The sales of OEM products alone have reached several hundred million yuan. Comfortable days of production.
According to the prospectus, the revenue of Lexin Medical in 2013-2015 was 380 million yuan, 450 million yuan, and 620 million yuan respectively. The revenue from January to June 2016 was about 360 million yuan; the net profit in 2013-2015 was about 351.6 million yuan, 45.34 million yuan, 50.18 million yuan, the net profit of January-June 2016 was about 35.62 million yuan.
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