At present, China's mobile medical care is booming, and capital movements in this field continue. Internet giants such as Alibaba, Baidu, and Tencent have also landed on the beach.
For example, Alibaba frequently cooperates with the government, medical institutions, and enterprises to seek policy support. Based on WeChat, Tencent launched the “Smart Healthcare†project, which added functions such as appointment registration, doctor-patient communication, electronic report, and payment of bills. Baidu doctors intensively signed public hospitals and fully launched medical services in the North-Shang-Guang region. They hoped to achieve efficient and accurate docking for patients, doctors and hospitals through their own mobile Internet, search and big data, and create a platform for doctors and patients to choose. Formed the three closed loops of Baidu doctors.
A few days ago, BigData-Research analyzed and compared the strategic layout of mobile medical services of Alibaba, Baidu and Tencent in the “China Mobile Health Medical Market Report for the Second Quarter of 2015â€.
It is not difficult to find through the comparison above. Baidu, Alibaba and Tencent have different focuses on the mobile medical layout, and the forms of obtaining data and implementation are also different.
Among them, Baidu is to analyze big data after obtaining data. Through the cloud health platform and the cloud health hardware dulife platform to obtain data, the company cooperated with hospitals such as 301 to supplement the service, and Baidu doctors added the entrance to the entrance. In addition, it also launched the “medical direct†and the layout of “seeking medical advice online†.
Alibaba aims to build an online medical platform and a medical e-commerce platform ecosystem. Ali Health HIS accesses the cloud hospital platform to realize the Internet-accessible medical treatment links (registration, consultation, interpretation of data, prescriptions, etc.). Based on the payment, the company entered the medical e-commerce market and invested in medical platforms such as the Medical Search Medicine Network, Huakang Panorama Network, and CITIC 21st Century.
Tencent is full coverage of hardware and software, mobile and PC. Based on the "Public Number + WeChat Payment", combined with WeChat's mobile e-commerce portal, it is used to optimize the connection between doctors, hospitals, patients and medical devices . Invest in the clove garden to cover the doctors' group, invest in the registration network to cover the registration, and launch the “Sugar Doctor†blood glucose meter to obtain user data.
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