In the Q2 financial report released by WeChat, the monthly active users of WeChat have reached 806 million, which has become a habit and lifestyle of people. WeChat's mission is to connect users, then graft business, and ultimately provide services to users. Under such a mission, how does WeChat deploy Internet + pharmacy business?
Open pharmacy online service
In Tencent's medical layout, WeChat, which is used to optimize the way of purchasing drugs, is an important payment tool. The medical services that have been provided include: WeChat Smart Hospital, WeChat Internet + Pharmacy, WeChat City Service, WeChat Hardware Platform, Tencent Sugar Doctor, Teng Ai Doctor. In this article, the author will interpret WeChat "Internet + pharmacy".
In April last year, WeChat announced the “WeChat Smart Pharmacy†solution for the first time, providing services for connecting people and pharmacies. After accessing WeChat smart medical solutions, traditional pharmacies completed pre-consultation, drug distribution, file creation, WeChat payment, points, medication reminders, and later health communication and participation in marketing activities.
In August of this year, WeChat smart pharmacy changed its name to “Internet + pharmacyâ€. Up to now, more than 60,000 pharmacies have opened WeChat payment, and have carried out medical services such as membership management, disease files, chronic disease management and drug delivery at home with many pharmacies.
Helping traditional pharmacy transformation
After providing "Internet + pharmacy" services, WeChat is eager to see "pharmacy transformation". It is hoped that the pharmacy will be transformed from a single drug sales point into a multi-disciplinary health service center. Compared to the traditional pharmacy model, WeChat "Internet + pharmacy" offers five advantages:
1. It is difficult for traditional stores to accumulate user traffic in physical stores and cannot expand business opportunities based on user traffic. In the linkage between the store and the user, not only the cost is high, but also the conflict is large, and the service is difficult to penetrate and convey. Through the WeChat public account, you can establish a one-to-one connection with users, accumulate the number of store users online, and enhance services and expand new business points based on user traffic;
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