After the “outbreak of the first year†in 2014, after the “capital competition†in 2015, will Internet medical care in 2016 be a disruptive development? The policy dividends are gradually released, and the business model is constantly innovating. Can Internet medical treatment break the traditional medical pain points such as “difficult to see a doctor and expensive to see a doctor� Wu Xiugang, deputy general manager and brand general manager of Wenkang Group, gave such keywords—order reconstruction, rationalization, and survival of the fittest.
Internet medical "order reconstruction" has a long way to go
As a one-stop Internet medical service platform and a comprehensive solution provider for the Internet medical field, the Wenkang Group has a website that is well known to the public - the medical search network, which is the earliest exploration and exploration in China. One of the platforms for practicing Internet medical services. The Medical Search Medicine Network was established in 2004 and has been intensively cultivated for more than ten years. It has also witnessed the penetration and change brought by the Internet to the medical people.
"In the Internet medical ecological layout of Wenkang Group, Internet doctor-patient service is an important part. This ring is mainly undertaken by the Group's medical search and drug network. From the perspective of the people, the medical search network helps the people to provide a search. Health information, online self-examination of diseases, online consultation, telephone doctors, family doctors, offline consultation, follow-up visits, medication guidance and health management services, currently has more than 100 million registered users, of which more than 78% are Patients and their families.†Wu Xiugang said that the current medical search network has continuously used Internet, cloud computing, big data, smart medical equipment and other advanced technologies to build and form Internet medical care around patients, doctors, hospitals and pharmaceutical companies. The complete layout of the service industry chain and the construction of an ecological system.
Of course, for such a platform, no matter how the future develops and how the market changes, its primary task must be to provide professional and quality services to patients. "This is also the essence of Internet medical treatment, which is to make medical care more convenient and efficient through Internet technology and thinking. The Internet can not replace medical treatment, but it can make medical treatment more convenient; the Internet can not see a doctor, but it can make it easier to see a doctor. The Internet is not to be Subverting medical treatment, but making people's medical care more convenient, providing professional and effective solutions."
Wu Xiugang also specifically mentioned the term "reform of order". He believes that the core of the future development of Internet medical care must be based on patients, doctors, and hospitals to optimize the overall medical order. The government has frequently introduced health care reform policies and is committed to improving the original Medical order; social companies have emerged frequently, and are committed to occupying a place under the new order; doctors have experienced more new baptisms and Internet medical concepts, and have begun to seek greater value. However, the reconstruction of order requires the joint efforts of the whole society, and it is urgent to push forward and even need a certain mechanism. After all, China is facing an accelerated aging of society, the middle class that bears the heavy burden of family has begun to rise, the concept of medical health is constantly changing, and the upgrading of consumption structure continues to increase. In this context, the reconstruction of medical order will be a serious and long-term system. Sex engineering, 2016 is just the beginning, and order restructuring has a long way to go.
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