Change the home, focus on the analysis of entrepreneurial projects, help equity investors to put the first level off! Content is rarely given real attention in the medical field, but is often abused, so that the most widely distributed content is often false advertising or rumors. But is content really worthless in the field of medical entrepreneurship?
Compared with other fields, the development of medical content is really difficult, it is difficult to entertain, it is difficult to generate fan economy, it is difficult to sell advertisements, and commercialization has great limitations. But medical content does not necessarily have no demand. For example, many startups need to attract users and need traffic; many startups even use content as their important section; and the economic companies that startups are determined to be doctors. Please, even a qualified public relations draft can not be written, what do you build to build a doctor's brand? So I often hear sighs, and the good content is too little.
Why does medical care also generate demand for content?
Intuitively, the medical treatment is too closed. In addition to getting sick and going to the hospital, the average person rarely comes into contact with medical care in life, and even avoids it. But in fact, the strange things in this field far exceed the imagination of many science fiction novels.
I remember a preaching of a doctor's spit: obviously looking at the surgical consent form signed by the patient, the signature was gone after a few hours, and later I learned that because the patient used a magic pen. What shocked me most in this story was not the extreme mistrust between doctors and patients, but how the family members reported to their loved ones on the operating table. The distortion of human nature is most likely to be magnified in the face of life and death and interests, just as both of these are in the hospital.
Here is just an example of a low level of oddity. I believe that the content that can be developed in medical treatment is very rich. And the “barrenness†of medical IP today will not be its long-term status, as this area is becoming more and more open. In an open world, there is never a lack of imagination. Of course, more importantly, because of the open demand.
When it comes to the opening of medical care, the first is the opening of doctors. Chinese doctors are moving out of traditional public hospitals. They need to face the public directly and face patients. They need to spread direct technology and reputation. They need content.
The opening of medical care is also the opening of the hospital, which is the opening of a large number of private medical institutions. After being suppressed for a long time, China's private hospitals need to establish their own image and brand, and need to constantly educate the market and change traditional concepts.
The openness to be discussed is the opening of medical care itself. Thanks to the Internet, it has penetrated the walls of the hospital, broke the boundaries of the region, and made everyone see what is better medical care, and what kind of medical care is worth fighting for.
The needs of doctors and hospitals mentioned here cannot be limited to their needs for publicity. We should see that their emergence is the emergence of an open medical market. Only in an open market environment can people really think about content production, and someone will seriously produce content. Only when these market players appear, can there be stories that can be tapped.
In addition, for Internet medical entrepreneurship, it is particularly important to understand the content era based on the need to acquire users and build trust. Practice has fully proved that advertising and public relations are useless for medical care that is highly dependent on trust. People have long been tired of the spread of preaching in the elite era. Today, the Internet has long turned content production into a form of democratization, with an equal and affinity.
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