With the development of the Internet, innovation in the field of medical services has grown tremendously. Although this has increased the fragmentation of the original fragmented service system, it has also seen the market see some hope, especially with the innovation of offline medical services. Compared to slow development, online innovation has received unprecedented attention. However, it is not easy for innovation to gain market recognition. Especially in the field of medical services, innovation must conform to the intrinsic value and external boundaries of medical services.
Medical services are a very trivial and meticulous job, and with the payment and supervision of third-party payers, medical services are in fact around standards and have clear boundaries. The entire medical service runs with a complete set of standards. All transactions are carried out around standards. Any innovation that attempts to circumvent this set of standards cannot be implemented. This is no doubt equal to leaving your hair off the ground. If you really want to circumvent the current standards, it is to jump out of the boundaries of the system to create a new set of medical services standards, but for the light service operations of medical services companies is simply not possible.
Therefore, innovation in the field of medical services has a large bottleneck, and many seemingly beautiful models cannot avoid real problems. In essence, the slow progress of offline medical service innovation is for a reason, not a technical means or a business model can be easily changed. The standard defines the boundaries for all medical services. Innovation is inevitable to cross the border, but as the analysis above, cross-border boundaries must be supported by their own new standards, as well as their own new regional medical service network. Without the support of the system of payments and services, any so-called innovation will fail. For example, the high-end medical services developed in the past 10 years have been supported by high-end medical insurance. And high-end medical insurance is clearly with a set of its own payment standards to cooperate with medical services, although this standard is actually very fragile, can not help the payer to constrain the service side, but after all, such a set of standards still supports a small market .
For online medical services, the main business is based on the public health system, and it is intended to develop a set of standards and services that are completely different from the existing system in the public system, which is contrary to the basic common sense. Such innovations are doomed to fail from birth. Therefore, the innovation of online medical services must be able to wait for the transformation of offline medical services. This is divided into two parts, one is the transformation of the public system, and the other is the establishment of the medical service system outside the system in the regional market. The reform of the public system takes a long time and is full of many variables. If you want to rely on it, there is no alternative to waiting for the change, which is unacceptable to commercial companies. If we want to build a regionalized market outside the system, we need to promote it together with the service providers. But it is easier said than done, and it will not be completed overnight. It is still a gradual process.
Therefore, for online medical innovation, everything must wait for offline innovation, and offline innovation takes a long time to promote both within and outside the system. This means that online medical innovation will not break through in the medium term. Looking back, the medical innovations under the line are not so clear, because the complexity of the current medical service market is very high, not a simple administrative order or capital accumulation can break through, but need to straighten out the relationship By finding the various nodes of the entire context and advancing through the combined strategy, we can really make progress in local areas.
The biggest obstacle to the innovation of offline medical services is that the medical service system is too strong, unable to play the controlling kinetic energy of the payer, and can not restrain the strange signs and chaos that appear in the medical service system. To change this situation, it is necessary to improve the ability of the payer to change the current mode of operation of medical services under the fine supervision, so as to fundamentally promote the transformation of medical services. However, in the face of an indiscriminate network of interests, such reforms are very challenging. They require not only the determination and effective implementation of various policies, but also good skills to resolve the problem. On the whole, health care reform is a long-term project, not a one-step process, and service innovation is growing with change. Therefore, in some areas, offline medical reforms may lead to some innovations, but under the premise that the overall standards and frameworks have not changed, such innovations are still very weak and difficult to achieve large-scale development.
Rebuilding a set of standards outside the system with associated medical services may be a new path, but it is also subject to the support challenges of the payers. China's commercial health insurance development has long faced great difficulties. The main reason is that users' willingness to purchase guaranteed products has been low in the current market situation of universal health insurance. The support of the payer is not a question of willingness, but a lack of users. Therefore, the only development that has been developed is the narrow medical service market for high-end people. However, with the rising demand for quality medical services in the middle-end population, medical services outside the system may be able to achieve certain development, but the premise of development is to develop their own standards and obtain support from service networks in some regions. If you can really get out of such a path, online service innovation with a certain scale may also be launched.
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