The intelligent terminal makes everything vertical and efficient, making it a one-click solution for appointment registration, medical consultation, and data viewing. The hospital has also improved its operational effectiveness, resulting in a further decline in costs. For the patient, it is intuitive to save time and save money. According to statistics, in 2014, there were more than 80 financing cases in mobile medical enterprises, which is nearly three times the total number of financing cases in this field in the past five years. If 15 years is a year of cross-border integration, including the traditional Internet, medical equipment, pharmaceutical companies, consumer electronics, investment and financing institutions, all participate in the mobile medical field, want to first layout the blue ocean market of personal health management. On January 15, 2015, the International Medical Electronics and Personal Health Management Industry Expo will be held at the Marco Polo Good Day Hotel in Shenzhen. With the theme of “Building Healthy Life Management and Winning Smart Medical Business Opportunitiesâ€, the annual meeting brought together 300 people including home medical , mobile medical, health big data, health management related company CEOs, angel investors and media. Summarize 2014 together, explore 2015, do some discussion on the industrial situation and future development direction of mobile medical field!
As more and more operators are involved in the mobile medical field, various wearable products and mobile medical apps in the market have mushroomed. 2015 will be a year of welcoming the market, and it is also a year for more mobile medical companies to plan well! How do products find the pain points and seize the market? How to plan a good marketing plan and let the products go on the line quickly? How to attract the favor of financing institutions, how to get recognition from consumers? This is a question worth considering! Speakers of the forum also gathered Yu Wenxin, chief analyst of Haitong Securities Pharmaceutical Industry, Dr. Cao Yang, general manager of Dimetai, Ouyang Jun, chairman of blood glucose management, Zhang Wei, chief scientist of new elements, and Wang Ming, co-founder of Medical 160. Zhao Xin, deputy general manager of Shenzhen Creative Times Exhibition Co., Ltd., and Wang Youzhen, deputy general manager of Baitai Health, expressed their wonderful views on the industry.
Why hasn't a mobile medical company Nasdaq been listed yet?
Yu Wenxin, chief analyst of Haitong Securities Pharmaceutical Industry, first shared the research on mobile medical business model. She said that mobile medical cutting into the industry is very fast. “It’s hard to imagine WeChat can be registered a year ago. Second, it’s a very light asset model. Bulk copying is easy. The third is a lot of space. The fourth is that there are a lot of spoilers in this market.†She also Said that the 1.0 version of medical services is to solve the problem of imbalance between supply and demand in China's medical reform. The 2.0 version of the medical service is greatly improving the speed of the existing medical system.
The two core links of mobile medicine are still hospitals and doctors.
Yu Wenxin focused on the development of wearable medical care . She believes that the "toy-level" wearable devices, such as bracelets, for the general public, the investment opportunities are not so large, because there are too many competitors, and the homogenization is too strong. It is possible to succeed if it is good enough for medical and other segments. "From August last year, relatively hot financing has continued to impact the Internet medical field. We refer to these PC-side or APP-side portal-type products or APP products as Internet medical care, and there are many possibilities worth studying."
Yu Wenxin believes that the characteristics of the Internet have the following characteristics: a large number of high-frequency, low-cost, standardized reproduction products. "From a business perspective, we would think that when an Internet product has 30 million users, the marginal cost of adding a new user is zero." However, it is not a high-frequency demand. You can hit a car several times a day. But medical care, many people see one or two diseases a year, is a very low-frequency demand. Since it is a low frequency requirement, it is necessary to pursue a relatively high Arpu value. Medical care is a matter of personalization, and once it is personalized, the cost will be high. The third is localization. "I am in Beijing, I need a doctor in Beijing. I need a doctor in Shanghai in Shanghai. This is especially different from Taobao."
The characteristics of the Internet are: large amount of information, high frequency of use, low average user income, low maintenance cost, standardization and easy copying, winners take the lead after the explosion, and the marginal cost is zero; while the characteristics of the medical industry are: users The average income is high, the cost is high, the localization is difficult to win, the payer is not equal to the decision maker, and the policy and regulatory barriers are also faced. It is precisely because the business logic of mobile medical care is very different from the traditional Internet, so far no mobile medical company has been listed on the NASDAQ. At present, the biggest spring rain in the mobile medical field is only 30 million users, which is still far behind the Internet giants.
The portable health management industry will reach 10 billion yuan in 5 years.
As the general manager of Shenzhen Dimetai Digital Medical Co., Ltd., Caoyang is also one of the many mobile medical industry players. 2015 is also a crucial year for him and their team. He believes that in 2015, the “Portable Health Management†industry will be formed. In the next five years, the market capacity of the industry will reach 200,000 to 20 million users, worth 2 billion to 10 billion yuan. In 10 years, it can reach 50 million to 100 million users, with a value of 100 billion yuan/year.
“Health management was proposed by the United States in the 1950s. It was first proposed by insurance companies. The purpose is to control the occurrence and development of diseases and improve the health of individuals, thus reducing the cost of medical insurance. Traditional health Management method, design a set of programs through the results of the physical examination, and then one-on-one guidance, tracking and service by the health manager. One-to-one efficiency is very low, to this day, especially the mobile Internet, we can not It is necessary to have a face-to-face one-to-one approach that allows an expert to serve a large number of people, which makes the service more efficient. Its value is to make the disease prevention and control front move forward, before the disease has not occurred, or has not been seriously attacked. Intervention and guidance before."
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