Guo Guangchang Betting Ocean Fisheries

Zhongshui Fisheries finally unveiled the veil of restructuring.

A few days ago, Zhongshui Fisheries announced a major asset restructuring plan, which shows that Zhongshui Fisheries will be injected with approximately 2.4 billion yuan of quality assets from Zhongyu Global, a subsidiary of China Agricultural Development Group Co., Ltd. (hereinafter referred to as “Zhongdunfa Group”). Among them, the most noteworthy is that Guo Guangchang, a privately-owned company, used the "Fossil" company controlled by it to bet on Zhongshui Fishery.

The assets reorganization through the introduction of Fosun Industrial, Fosun Capital, Fosun Chuangxin and Fosun Really four "Fossil" strategic investors, raised 681 million yuan in strategic investment. After the transaction is completed, “Fosino Galaxy” will become the second largest shareholder of Zhongshui Fisheries, accounting for 14.23% of the total share capital of Zhongshui Fisheries after the completion of the issuance, and the shareholding ratio in China Fishery Global will be as high as 25%.

In addition to Guo Guangchang, some institutions and investors have also been involved in China Water Fisheries, and they have long-term optimism. Guo Guangchang once said, “We are concerned about the investment opportunities related to China’s economic growth drivers.” So, what happened to Guo Guangchang? Reinvesting heavily in Sino Fisheries? What kind of growth drivers are implied by investors' judgments?

First of all, it can be very clear that the state attaches great importance to marine strategy and the general trend of international fishery development. Last year, the State issued the "Several Opinions of the State Council on Accelerating the Sustainable and Sound Development of Marine Fisheries", which incorporates the development of marine fisheries into the strategy of building a strong ocean. In the future, the country may also continue to propose a higher degree of planning for marine strategies. This is the trend of the development of the industry.

Second, exports have steadily increased, and the domestic market has been upgraded, bringing huge market space to the industry. From the semi-annual report recently launched by companies like China Water Fisheries and Oriental Ocean, it can be seen that the EU economy is picking up and Japan's imports are improving. The overall international market is showing stable growth. At the same time, under the issue of food safety, there is a strong demand for offshore fishing and scientifically cultivated seafood in the domestic demand market. In the face of the decline in the high-end catering market, Eastern Ocean has taken measures to open up new channels, expand mid-range markets, innovate product forms, and develop convenience foods that are more in line with Chinese tastes.

Third, technological innovation and complete supporting facilities have made preparations for the opening of the market for seafood. In recent years, e-commerce has grown by leaps and bounds, logistics technology and supporting areas have been greatly improved, and the construction of cold chain distribution of a large number of fresh e-commerce providers has continued to expand, and the supporting facilities of Shangchao and convenience stores have also become more robust. All of them have prepared infrastructure for the expansion of seafood products.

Fourth, product branding and rapid digestion will make legs of seafood products longer. There are few well-known brands for seafood. This is a problem and it is an opportunity. Branding and rapid digestion will really allow seafood to enter a richer consumption opportunity and move into millions of households faster. Before the branding of Zhangzidao products, the company achieved amazing growth. Afterwards, Guolian Aquatic launched Longba Spicy Shrimp. “Spicy for 5 minutes” allowed Guolian Prawn to quickly embark on the table and become a full-fledged consumer product.

Fifth, during the period of industrial opportunities, the oldest companies have inherent advantages. The ocean fishing industry has a high threshold, and it needs advanced technology and facility reserves. It can't be done quickly by investing alone. The high industry threshold is what the bosses have to exclusivity in the industry. With this restructuring, the core advantages of China Water Fisheries have been further strengthened, and Fosun as a strategic investor has great confidence in its long-term development.

In the era of overall agricultural upgrading, there are major strategic opportunities in every aspect of agriculture, forestry, animal husbandry and fishery, and these opportunities are increasingly concentrated in each industry and in each industry sector. At the same time, this is another critical period for industry integration. Enterprises that can complete resource aggregation during this period will also become the industry leader in the future.

Although some experts believe that ocean fishing is not an explosive industry for investors, they believe that Guo Guangchang sees the industrial opportunities that accompany the entire country’s strategy and is the resource of the boss’s enterprise. Enrichment. As Liu Chuanzhi said, "Investing in agriculture is not anxious to make money," because "this is always a sunrise industry."