When the masses of clothing, food, housing, and transportation were divided by Internet companies, the Internet army in the fields of life, old age, illness, and death began to enter the room, and together with public service areas such as finance, education, and health, supported the third wave of Internet. The tide. In 2014, the mobile medical industry not only hangs on the appetite of all the princes in the country, but also earns the attention of the Chinese people. So mobile medical , what is your value geometry?
Medical, hospital, and doctors have been so familiar, and for a long time in the past, it seems that they have never had anything to do with the Internet. This is an inscrutable industry that has been described by countless people as “water is very deepâ€. High policy barriers, professional barriers, and public service attributes make it impossible for outsiders to start.
"Pedestrians" at the entrance of the hospital
The "outsider" jumped into the hospital wall from 20 years ago.
Yang Hongqiao’s first job was to enter the large-scale top three hospitals of our military to develop information systems. He graduated from the computer, “that’s all young guys in their 20s.†From one person writing code to a group of people writing code, then one after another software and hardware companies became hospital suppliers. In 20 years, he participated in the construction of a digital hospital system with nearly 100 modules or subsystems in the hospital, helping to realize the hospital. Electronic, standardized and streamlined management.
Seriously, this is probably the first batch of “outsiders†involved in the internal transformation of the hospital.
The second wave of "outsiders" entered the hospital, starting with mobile medicine. This time, they are no longer so strange to the hospital, and the hospital has already recognized the identity of the layman. Advanced handheld scanning devices, beautiful PAD terminals, through various system integration, breaking the information "island", handed over to nurses and doctors. The nurses who were so worried that they fell in love with this new thing: convenient operation, clear picture, greatly reduced workload, even the patient could not help but admire this fresh equipment. The doctor takes the terminal in his hand and listens to the patient's various data at any time. It is no longer necessary to make an appointment with each department, and he can "check the room" anytime and anywhere. Not only better serve the patients, but also greatly reduce the cost of communication and save manpower and material resources.
This person is the main force of the "outsider" who is currently stationed in the hospital.
The third wave is the Internet company that is eager to try and constantly seek and unite all kinds of forces in the society to attempt to break. In fact, traditional Internet companies have long been prepared, but in the face of the heavily sturdy hospitals and medical policies, in the past few years, most of them have only lost their strengths, or they have tried their best. But this time, mobile Internet companies are coming, they are no longer fighting alone, and with them, there is "money."
The "game" of the rich?
The genes of Internet companies and mobile Internet companies determine the tactics they plan to break: human tactics. In their eyes, the world is flat. Hospitals are no exception. Of course, behind the phenomenon, the "rich people" are supporting.
As of November 18, the "outerers" standing at the entrance of the hospital are mainly concentrated in the three directions of telemedicine , disease management and professional community. The main representatives are Chunyu Pocket Doctor, Xinglin Doctor, Doctor, Online 5U Family Doctor, Clove Garden, big cockroach, beautiful pomelo, anti-cancer guards, etc. The anti-cancer guardian is the A round of financing announced on November 18, the investor is Softbank China Capital, 2 million US dollars.
According to rough statistics, in 2014, domestic mobile medical and health fields received a total financing of about 1 billion US dollars. I have to say that this is even beyond the imagination of many VCs. Li Guangxin, managing partner of Defeng Jielong Fund, who has been waiting in the mobile medical field for a long time, once said that the most integrated with mobile medical is wearable devices, which are related to mobile Internet, big data, cloud computing, but all of them. It must be grounded, not just a wired resource. Although Li Guangxin has been observing for a long time, there is no real "betting" at present.
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