In 2015, it will be the final year of the 12th Five-Year Plan for Health and Wellness, and it will also be the year of the 13th Five-Year Plan. Although the top-level policy documents related to health and health in 2014 frequently occurred, from the adjustment of birth policy, grassroots public hospital reform, social capital management, expansion of major illness insurance and other macro-directed planning, to improve doctor-patient relationship, doctors practice more, graded diagnosis and treatment Specific guidelines for the regulation of telemedicine, etc., have always touched on the deep contradictions of the health and health system. However, the situation in the health and health sector will never be clarified in one year, and the deep reforms in the institutional mechanisms will be implemented in the 13th Five-Year Plan. Therefore, Chen Xin, a policy researcher at the Internet Medical China Association, believes that in 2015, it will be a different regulatory body in the field of health and health, and a year in which different stakeholders will wrestle with each other. However, the direction of reform in the health and health sector will not be repeated. In this context, it is of great significance to do a good job in the layout of the Internet medical industry in 2015 and to lay a good lead in the development of enterprises in the next five years.
In 2015, macro medical policy was mainly stable
The top-level design in the medical and health field in 2015 will continue to be in the direction established in 2014, with slight changes in the local area. First, the birth policy will be carefully adjusted. Since the implementation of two children for more than a year, the pressure of local baby boom has emerged. How to local micro-control will be the focus of the next phase of work. Second, the major illness insurance will further absorb the entry of commercial capital. With the launch of the pilot program for major illness insurance, the financial burden of local governments has gradually emerged. 2015 will be the year of opportunity for deep engagement in commercial insurance. Third, further explore social education. Due to the fact that the problem of small, scattered and chaotic doctors in the society has always been more prominent, in 2015, it is still in the system consideration and construction period of social medical treatment, and it is necessary to be cautious. Finally, the reform of county-level public hospitals will be comprehensively promoted. In 2015, the specific indicators for comprehensively promoting the comprehensive reform of county-level hospitals across the country continued to be clear, providing a relaxed environment for external participation.
Internet medical companies need to be deeply bound to medical and scientific resources
Beginning in 2015, the Internet medical industry will enter a reshuffle period. According to statistics, mobile medical APP has reached more than 2,000 models, and its coverage is mainly concentrated in the fields of appointment registration, consultation and consultation, and information exchange, and it is increasingly showing the homogenization of services. On the other hand, in addition to Alipay, Chunyu, BAT and other commercial companies, some local governments, as well as a number of public and private hospitals, also recognize the huge profits of this part of the market, and have begun to independently develop Internet medical procedures. Or seek industry leaders to cooperate to open up the market. When public medical institutions tighten public health resources, a large number of small and medium-sized companies lacking their own talent accumulation and technical barriers are likely to fall behind.
The development of Internet medical enterprises still needs to look far and move fast.
The long-term development of Internet medical care must consider social effects. In the future, health and health needs will continue to focus on addressing the three basic cores of population aging, prevention and control of major chronic diseases, and meeting basic medical needs. In 2015, we can consider the following specific areas:
Improve the quality of the population. Consider layout safety contraception and birth defects prevention and treatment. Consider buying a new batch of new contraceptive birth control technologies and birth defect screening techniques for commercial promotion. In addition, it is also possible to consider building a reproductive education platform for men, establishing a database for women's medicines for pregnant women, and a database for children's disease guidance and medication guidance, and making a fuss about controlling population and reducing birth defects.
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